“Technology is always evolving, and this affects how customers interact with brands. As the market changes, the marketing data changes too, and so do the insights.” Katrina Noelle

We all know that understanding your customer is the key to successful digital marketing. By asking the right questions, brands can use market research to unearth insights and pearls of wisdom to inform their future marketing campaigns. So, what are the best ways to do that? 

We recently invited Katrina Noelle (founder of KNow Research) on to the DMI podcast with Will Francis to explain how market research works today. 

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Katrina Noelle
Katrina Noelle

Katrina Noelle is president of KNow Research. A full-service insights consultancy, specializing in designing custom qualitative insights projects since 2003, to unlock insights about brands and target audiences. She's also co-founder of Scoot Insights, whose trademarked Scoot Sprint approach helps decision-makers choose the right direction.

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