Digital Marketing Campaign Brief Template

This template provides a reliable framework for writing a creative digital marketing campaign brief.

The practical, easy-to-use document can be prepared by senior staff members and shared across a team to work together on a given campaign. 

It teases out campaign ideas and objectives, and sets a basis for creative personnel, copywriters and producers to undertake key work on the campaign.

It can be used by both creative agencies and in-house brand/marketing teams, and forms the crucial starting point for a creative digital campaign.

The campaign brief could cover a plan to publish blogs and other content formats, create digital advertising assets, produce video content, plan social media campaigns, or even create traditional offline campaign assets, or any combination of these. 

Marketing Campaign Brief - Template 1

The first template  'Digital Marketing Campaign Brief Template' sets out the following campaign criteria:

• Background
• The business challenge
• Campaign objectives
• Target audience
• Insights
• The campaign idea
• Assets and outputs
• Other considerations and mandatories 

You can prepare your own notes in the sections/boxes provided, to set out your campaign criteria. There is also a section at the end of the document for key staff members to note their approval/sign-off for the completed brief. 

Marketing Campaign Brief - Template 2

The second document 'Campaign Brief - Completed Sample' is a completed sample campaign brief, with suggested notes included in the appropriate sections. 

It can be used as a simple guide when you are completing the template (in the first document) for your own briefs.

As well as working on briefs for professional campaigns in a role, these documents can also be used as learning tools to accompany digital marketing study. 

Simply download the MS Word or PDF documents below to get started.

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