Nov 17, 2020

Webinar: SEM and SEO - A Match Made in Heaven

Google alone does not provide a comprehensive view of both paid & organic search channels and how they work together.

When the data is siloed, teams are siloed! And that's just... Pure Hell!

In this webinar, we are joined by Ashley Fletcher, VP Marketing for Adthena. Ashley will show you that by combining data sources and coupling this with intel about your competitor's search strategies you'll create greater search transparency and harmony for your cross-channel teams. Pure Heaven!

This webinar covered:

  • Build harmony between your SEO and SEM strategies
  • Maintain SERP dominance
  • Spend your budget more efficiently and effectively

You can also view the slides from the presentation.

Some feedback from our attendees:

  • I am recently graduated from CDMP and I am finding these webinars very useful to better understanding what I've learned
  • It was very insightful and the presenter seemed to have a lot of knowledge on the subject and was very passionate about the work he does, which is very nice to see. I'm still at a basic level of understanding as I have recently decided to go down this industry career path so listening to people in the industry talk about what they do and their strategies and insights is very valuable to me as it gives me some idea of what I'm going into
  • Yes, it meshed SEO and PPC very well together to make a efficient growth strategy for a business
  • Great presentation: very practical, clear visuals with a down to earth terminology that is easily accessible to all levels
  • The DMI team did a wonderful job of involving the audience and the speaker was very insightful and great to listen to

This content is available to Power Members only.


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Ashley Fletcher
Ashley Fletcher

Ashley started agency-side at Coast Digital, before moving in-house to (acquired by Google). At Google, Ashley led marketing for global comparison products before moving to Criteo to launch Predictive Search for Google Shopping. Ashley graduated from London School of Business & Finance, with an MSc in Global Marketing and from Google’s Marketing Academy at University of Pennsylvania. He is Vice-President of Marketing at Adthena - the market-leading intelligence platform for paid search advertising.

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