Jun 28, 2021

Paid Media Budget Forecasting Tool

Cathal Melinn photo

byCathal Melinn

Posted on Jun 28, 2021

This very simple - very useful - tool allows you to estimate how much budget you need to deliver on goals for paid media channels. Depending on your business type and objective, you can choose either eCommerce or Leads/Sign Ups from the tabs at the bottom of the Tool. 

This is a partner toolkit to the Paid Media Scenario Forecasting Tool.

Just download the Microsoft Excel file below, follow the instructions and get organized. 


This content is available to Power Members only.

Get up to speed on managing your paid campaigns with our Paid Media (PPC) Course

Share via:

Cathal Melinn photo
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.