Digital Marketing Media Brief

A media planning brief is a great way to create structure and outline your objectives for a successful marketing campaign and help you choose the right mix of media channels for your campaign - organic, paid or any kind of activity.

Use this handy media brief to create a roadmap for your campaign to guide key stakeholders on the various elements involved in the project from conception to completion. 

This will help you and your team members understand the objectives, channels, budgets, assets, timeframes, and constraints that need to be factored into your strategy.

Once you have filled out your media brief, you can create your media plan - a detailed plan describing when, where and how often you’ll run search ads.

Make sure to include as much relevant information as possible to ensure this brief sets the foundations for your marketing campaign.

Media Brief Template

If you’re looking to find out more about devising, implementing and reporting on search marketing campaigns, consider enrolling in our Professional Diploma in Search Marketing in partnership with Neil Patel. 

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