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Jun 17, 2022

Digital Marketing Media Brief

A media planning brief is a great way to create structure and outline your objectives for a successful marketing campaign and to help you choose the right mix of media channels for your campaign - organic or PPC or any kind of activity.

Use this media brief to create a roadmap for your campaign's media choices to guide key stakeholders through the project from conception to completion. It will help you and others on your team understand the objectives, channels, budgets, and constraints that need to be factored into your strategy.

Once you have filled out your media brief, you can create your media plan - a detailed plan describing when, where and how often you’ll run search ads.

Download our Digital Media Plan Template to get started, and then use our Media Budget Tracker to manage your budget.

Include as much relevant information as possible as this brief will set the foundations for your marketing campaign.

Media Brief Template

This content is available to Power Members only.


If you’re looking to find out more about devising, implementing and reporting on search marketing campaigns, consider enrolling in our Professional Diploma in Search Marketing in partnership with Neil Patel. 

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Emma Prunty
Emma Prunty

As the DMI's Content Editor Emma works to bring our members insightful and topical content every week. She has worked in digital everything for over 20 years, from New York to Oslo and Toronto to Dublin, and is always on the lookout for the latest currents of where things are going next. As producer of our popular podcast, she's always happy to hear from anyone interested in coming on the show to share their expertise. She can be found on LinkedIn.

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