Jun 17, 2022
A media planning brief is a great way to create structure and outline your objectives for a successful marketing campaign and to help you choose the right mix of media channels for your campaign - organic or PPC or any kind of activity.
Use this media brief to create a roadmap for your campaign's media choices to guide key stakeholders through the project from conception to completion. It will help you and others on your team understand the objectives, channels, budgets, and constraints that need to be factored into your strategy.
Once you have filled out your media brief, you can create your media plan - a detailed plan describing when, where and how often you’ll run search ads.
Include as much relevant information as possible as this brief will set the foundations for your marketing campaign.
This content is available to Power Members only.
If you’re looking to find out more about devising, implementing and reporting on search marketing campaigns, consider enrolling in our Professional Diploma in Search Marketing in partnership with Neil Patel.