Oct 11, 2019
“Marketers agree that tech alone is not the harbinger of the marketing future. The combination of tech and talent is key to future success” Mina Seetharaman,EVP, Chief Strategy and Creative Officer, The Economist Group
As digital experiences lie at the heart of marketing, marketers are struggling to keep pace with consumer technologies and demands, and a pervasive talent gap continues to derail success. This is the key finding from DMI's latest whitepaper on the state of digital marketing, produced in collaboration with The Economist Group.
Based on a survey of more than 500 marketing executives around the world, Perpetual Evolution demonstrates that while marketers understand the line between 'traditional' and 'digital' marketing no longer exists, 74% believe that marketing organizations face a critical talent shortage due to a lack of digital skills that will be needed to meet ongoing customer demands. This talent gap includes digital experiences, marketing experiences as well as soft skills.
Following on from the very successful DMI White Paper on the Skills Gap and Emerging Technologies as Key Issues for 2020, this broad look at considers the state of play in the early years of the next decade.
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