Aug 29, 2019

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Webinar: Planning for the Future of Marketing

Our August webinar was a great success. Olivia Kearney, CMO of Microsoft Ireland, brought her insights into a presentation and discussion about leadership and corporate culture today. Several hundred people watched it live from 27 countries, from Ghana to Greece, from Canada to Malaysia.

The Q&A session was particularly broad in scope (starts at 41:00 minutes). If you missed the webinar, you can watch it again above and download the presentation below.

The core themes Olivia covered were:

  • Seizing the opportunity to grow in a VUCA (Volatile, Uncertain, Complex and Ambiguous) environment 
  • Bringing Thought Leadership into marketing and what that looks like 
  • Success in the knowledge economy – comes to those who know themselves, their strengths, and how they best perform

Here's some of the feedback we got.

  • Jill: Thank you for a great webinar and I agree with so much of Olivia's thinking.
  • Michelle: This webinar "was actually quite inspirational rather than overloading with information."
  • Robert: Excellent Presentation
  • Grace: It did give me a better perspective on thought leadership and how that affects planning in the future of marketing
  • Joyce: It was insightful and covered points that I thought were very important and relevant

You can also view the presentation slides from the webinar (power members only). Click here

CPD Credits

CPD-registered members are entitled to claim 0.5 points for viewing this pre-recorded webinar. Join our live webinar next time and you can be eligible for 1 CPD point.

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Olivia Kearney

Olivia is CMO of Microsoft Ireland she is responsible for developing the longer term strategy for the Irish business and leads the marketing strategy across B2B and B2C .

A passionate marketing leader who cultivates big ideas to drive growth and brand distinction and brings her international experience in the Tech and FMCG industry

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