Aug 29, 2019
Webinar: Planning for the Future of Marketing
![Olivia Kearney photo](https://mydmi.imgix.net/Olivia_Kearney.jpg?fit=crop&h=200&ixlib=php-4.1.0&w=200&s=5746b5df8964cef94b435dc30230841c)
by Olivia Kearney
Posted on Aug 29, 2019
Our August webinar was a great success. Olivia Kearney, CMO of Microsoft Ireland, brought her insights into a presentation and discussion about leadership and corporate culture today. Several hundred people watched it live from 27 countries, from Ghana to Greece, from Canada to Malaysia.
The Q&A session was particularly broad in scope (starts at 41:00 minutes). If you missed the webinar, you can watch it again above and download the presentation below.
The core themes Olivia covered were:
- Seizing the opportunity to grow in a VUCA (Volatile, Uncertain, Complex and Ambiguous) environment
- Bringing Thought Leadership into marketing and what that looks like
- Success in the knowledge economy – comes to those who know themselves, their strengths, and how they best perform
Here's some of the feedback we got.
- Jill: Thank you for a great webinar and I agree with so much of Olivia's thinking.
- Michelle: This webinar "was actually quite inspirational rather than overloading with information."
- Robert: Excellent Presentation
- Grace: It did give me a better perspective on thought leadership and how that affects planning in the future of marketing
- Joyce: It was insightful and covered points that I thought were very important and relevant
You can also view the presentation slides from the webinar (power members only). Click here.
CPD Credits
CPD-registered members are entitled to claim 0.5 points for viewing this pre-recorded webinar. Join our live webinar next time and you can be eligible for 1 CPD point.
Check out all the webinars we have coming up.
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This content is available to Power Members only.