Aug 29, 2019

Webinar: Planning for the Future of Marketing

Olivia Kearney photo

by Olivia Kearney

Posted on Aug 29, 2019

Our August webinar was a great success. Olivia Kearney, CMO of Microsoft Ireland, brought her insights into a presentation and discussion about leadership and corporate culture today. Several hundred people watched it live from 27 countries, from Ghana to Greece, from Canada to Malaysia.

The Q&A session was particularly broad in scope (starts at 41:00 minutes). If you missed the webinar, you can watch it again above and download the presentation below.

The core themes Olivia covered were:

  • Seizing the opportunity to grow in a VUCA (Volatile, Uncertain, Complex and Ambiguous) environment 
  • Bringing Thought Leadership into marketing and what that looks like 
  • Success in the knowledge economy – comes to those who know themselves, their strengths, and how they best perform

Here's some of the feedback we got.

  • Jill: Thank you for a great webinar and I agree with so much of Olivia's thinking.
  • Michelle: This webinar "was actually quite inspirational rather than overloading with information."
  • Robert: Excellent Presentation
  • Grace: It did give me a better perspective on thought leadership and how that affects planning in the future of marketing
  • Joyce: It was insightful and covered points that I thought were very important and relevant

You can also view the presentation slides from the webinar (power members only). Click here

CPD Credits

CPD-registered members are entitled to claim 0.5 points for viewing this pre-recorded webinar. Join our live webinar next time and you can be eligible for 1 CPD point.

Check out all the webinars we have coming up.

See all previous webinars and their presentations.

This content is available to Power Members only.

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Olivia Kearney photo
Olivia Kearney

Olivia is CMO of Microsoft Ireland she is responsible for developing the longer term strategy for the Irish business and leads the marketing strategy across B2B and B2C .

A passionate marketing leader who cultivates big ideas to drive growth and brand distinction and brings her international experience in the Tech and FMCG industry