Feb 1, 2021

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Channel Performance Tracker

This practical toolkit allows you to track the ongoing performance of your various digital marketing channels. It can be used to set targets and KPIs for each channel (organic search, social media, email marketing etc.) for individual months, and for a full year.

It also breaks down the performance of each channel by website traffic, leads/transactions and revenue, providing monthly data for each of these.

It can be a vital analytics resource for a digital marketing team, especially when monitoring data and performance of eCommerce websites.

It is a highly visual toolkit, which produces simple graphs comparing the performance of channels to the targets set out. Channel performance can be tracked on an ongoing basis.

The toolkit is ideally suited for those with a background working knowledge of analytics and proficiency with Microsoft Excel, however it can also be used to build up skills in this area. 

Download the advanced Microsoft Excel toolkit to start setting targets and tracking the performance of your various digital marketing channels. 

(First published Sept 2018, updated January 2021)

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Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition.  Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.

He can be reached on LinkedIn here.

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