Feb 1, 2021
This practical toolkit allows you to track the ongoing performance of your various digital marketing channels. It can be used to set targets and KPIs for each channel (organic search, social media, email marketing etc.) for individual months, and for a full year.
It also breaks down the performance of each channel by website traffic, leads/transactions and revenue, providing monthly data for each of these.
It can be a vital analytics resource for a digital marketing team, especially when monitoring data and performance of eCommerce websites.
It is a highly visual toolkit, which produces simple graphs comparing the performance of channels to the targets set out. Channel performance can be tracked on an ongoing basis.
The toolkit is ideally suited for those with a background working knowledge of analytics and proficiency with Microsoft Excel, however it can also be used to build up skills in this area.
Download the advanced Microsoft Excel toolkit to start setting targets and tracking the performance of your various digital marketing channels.
(First published Sept 2018, updated January 2021)
This content is available to Power Members only.