Apr 12, 2022

Data Visualization: Tools & Tips for Marketers

You don’t have to be a data analyst or expert to learn from and understand how data can help you illustrate existing performance and identify emerging trends. Any marketer can learn to extract value from data as an ongoing element of your overall digital marketing.

But how do you grasp all that information? Data visualization is when you make it easier to understand data by illustrating it in a visual context, like a chart, a table, or graphic.

Marketers today have an abundance of data at their disposal. It is estimated that worldwide, people will create 97 zettabytes (that’s 97 followed by 21 zeros) of data in 2022 - every single day. Data quantity is no longer the challenge; we must now find ways to make sense of it, communicate its insights, and make more effective decisions.

Data visualization  is at the core of this process. After all, over 50% of the surface of the human brain is used for visual processing.

Marketers who can master the art and science of data visualization will therefore be in even greater demand in future. This article will provide the tools, tips, and resources you need to tell better stories through data.

We will look at:

  • Why data visualization is important for marketing
  • Reasons for using visualization and different formats
  • 5 Data visualization tools for marketers: Datawrapper, Flourish, Google Data Studio, Tableau, and Observable
Data Visualization: Tools & Tips for Marketers

Why is data visualization important for marketing?

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Clark Boyd
Clark Boyd

Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. 

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on X (formerly) Twitter, LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi, tech.

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