Revolut is a company that’s taken the financial world by storm. Its self-titled ‘global financial super app’ became the UK’s most valuable start-up after a £24 billion/$33 billion valuation making it more valuable than some European banks.
With over 15 million users and growing, Revolut has set itself apart in the traditional industry as a digital-only banking app (or neobank) that focuses on a core product and is easy to use with no hidden charges. In other words, it offers a simple and effective alternative to a traditional bank.
What’s particularly interesting about Revolut is its marketing approach. With a focus on the user, the brand aims to turn customers into advocates. This helps Revolut tap into one of the oldest and most reliable forms of promotion - word-of-mouth advertising.
So how did this start-up go from zero to hero in just eight years? Let’s look at their digital marketing strategy and tactics that have made it one of the biggest disruptors in the finance industry.
As Benjamin Belais, Head of France and Switzerland at Revolut says: “Banking is not sexy, nobody wants to talk about it – let’s make banking great again.”
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