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How to Attract & Retain Talent in an Age of Digital Disruption

Digital Marketing Digital Skills Digital Transformation

With 68.5% of workers considering themselves ‘not engaged’ or ‘actively disengaged’ at work, the learning culture of an organization is more important than ever. To create an agile learning environment that can respond to the needs of the marketplace and evolving customer base, organizations need to consider a range of learning options for employees that create an adaptable workforce. This blog explores 6 ways to ensure your company attracts and retains the talent they need to drive digital transformation.

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What Impact Will Over-The-Top Content Have On Digital Marketing?

Digital Marketing Industry

With consumers more empowered than ever before, people don't want to be told when and where they can make purchases, gather information, or watch their favorite entertainment. That's why in recent years, consumers have started ditching their traditional TV and cable subscriptions in favor of exciting Over-The-Top (OTT) services like Netflix and Amazon Prime. With OTT video revenue predicted to surpass the $30 billion mark by 2020, how will OTT change the landscape of digital marketing going forward and what will it mean for your brand?

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What Can Santa Teach Us About Digital Marketing Strategy?

Digital Marketing Industry

Twinkly lights don the high streets, the Coca-Cola advert has hit TV screens across the nation, and the smell of mince pies is wafting through the air; it's that time of year again. While some think that Santa is only busy on the week leading up to Christmas, that's just not true. Like most businesses and organizations, Santa starts planning his Christmas push, or Q4 strategy, in late August or early September to ensure everything goes off without a hitch. So, with months of planning under his study belt, how does he make sure that everyone gets their presents and has an unforgettable time on that all important D-Day?

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Omnichannel Marketing: How Can Your Organization Benefit?

Digital Marketing Digital Transformation Industry

Very few things change more quickly in business than digital technology and the associated terminology. A great example of this is omnichannel marketing. Simply stated, it’s a way of engaging customers using multiple touchpoints to create a seamless user experience that builds customer loyalty. In this blog, our Co-Founder, Anthony Quigley explores the demand for omnichannel engagement, as well as how organizations can use it to boost revenue, increase ROI, and meet growing consumer demand.

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How to Use Account-Based Marketing to Drive Business Success

Digital Marketing Digital Transformation Industry

Fast becoming the B2B strategy of choice, the adoption of Account-Based Marketing is on the rise in organizations as marketers focus on attracting, engaging, converting and measuring the highest value accounts. The development of technologies has enabled organizations to automate and scale their efforts, making it easier to target specific accounts. Read on to find out the benefits of an ABM strategy and the 6 key ways to create one. 

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