Dec 16, 2022

Our Top Christmas Ads of 2022

Everyone loves a good advertising campaign, particularly marketers with an eye for brand awareness and clever content marketing

For marketers, Christmas is a great time to tap into the emotions and create interesting and attention grabbing ads that drive engagement and make people think about your brand. 

In the run up to the holidays, we’d like to get you in the festive spirit with our round up of the best 15 Christmas adverts of 2022  (no order here, they are too delicious to pick between them).

1. Marks & Spencers

Let’s start with M&S Food. As a functioning adult many of us can relate to Duckie, feeling like we are “falling apart” - so who doesn’t want to be filled with festive cheer. This classic English’s brand mix of comedians (veteran comics French and Saunders) and scrumptious food equals pure Christmas magic.

2. Aldi

Next up… what happens when you blatantly rip off the storyline for Home Alone? Well you create a Christmas commercial that taps into nostalgia.. So here is international grocer Aldi doing exactly that.

3. Asda

Aldi weren’t the only retail giant to rip off a movie. Let’s open the floor to British brand Asda that has a new recruit with… Elf?

4. SuperValu

Last year, Irish grocer Supervalu tapped into everyone's desire to “Believe” and this year they’re sticking to that formula for this year’s Christmas advert. This mix of cuteness, childhood belief, and just plain old-fashioned magic of Christmas ticks all the right boxes. I’m not crying, are you?

5. Kroger

The US cooks up family nostalgia as we watch how food at Christmas can be at the heart and core of our family memories, and I would eat everything in grocery chain Kroger’s magical cookbook:

6. Big W

Australian grocer Big W introduces us to Noel, who loves the fact that Christmas means he’s not the only one bringing a little Christmas magic to the locals. Big W’s Christmas Hands ad is a beautiful thing.

7. McDonald’s

McDonald’s asks us on social if we are “reindeer ready” - but this year they turn their attention to the power of the Santa Christmas Letter - the magic of watching what you wished for manifest into reality (nod to all adults who vision boarding 2023 and putting their goals out there).

8. The GoKart - Sam Teale’s John Lewis Alternative

I apologize in advance for the heartstrings this may tug … but, of all 2022 Christmas ads, this really delivers. It recognizes that Christmas is made, not bought, especially in times of struggle. Having already clocked up more than 20 million views, this viral tearjerker from Yorkshire will take you on an emotional journey.

9. Sainsbury's

Why not mesh the “Teenage Dirtbag” instrumental to a reimagined Christmas Puddin’? That must have been the question someone asked in UK supermarket Sainsbury’s when they tied a musical anthem with a Christmas pudding, a festive foodie ritual.

10. Boots

Beloved pharmacy chain Boots (and partner of Walgreens) wants to tease us with a neat idea: that a pair of festive glasses can show us what our nearest and dearest need from Boots Pharmacy to meet their innermost desires. Those glasses would certainly take the stress out of Christmas shopping for me! One of the more creative Christmas commercials of the year.

11. Michael Hill Jewellers

Who doesn’t love a good proposal story at Christmas? Well, New Zealand-based Michael Hill Jewellers delivers a good one. Diamonds and romance are everyone's best friend especially tied in a Christmas bow. 

12. Loterías y Apuestas del Estado

Now over to the Spanish Lottery who have tapped into both an immigration story and the power of friendship amongst work colleagues. Friendships can take work .. and sometimes it's within the work environment that true and invaluable friendship bloom:

13. UK National Lottery

Another national lottery brings us a story of a burgeoning (and winning) love story. Moving from friendship to love interest - enter the UK’s Lottery with smudged digits and crazy frog ringtones:

14. Posten Norge

I promised light and frivolity but for those seeking something deeper, here’s this year’s Christmas ad from Norway’s always-innovative postal service. Posten’s video “from words to actions” addresses our environmental challenges, and what happens if we ignore what’s right in front of us. That pull and push, played out through the relationship of Mr. Claus and Mother Earth, a mother who has no more chances to give.

15. Disney

I’m handing it over to Disney to close us out of this list of top Christmas ads. Disney brings us “The Gift” - a heartfelt reminder that new beginnings really are magical - and that the true gift of Christmas is family:

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Caroline Hollick-Ward
Caroline Hollick-Ward

Caroline is the Membership Manager with the Digital Marketing Institute. Caroline has worked in membership and event management for over a decade, and is dedicated to growing and developing the features, benefits and service offerings through a global membership community. Prior to this, Caroline has worked in both education and recruitment sectors.

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