As the second most visited website (after Google) , YouTube is one the best places for businesses across sectors to promote video content and get discovered. Find out 15 simple ways to grow your YouTube channel.

15 Ways to Grow Your YouTube Channel

10-ways-to-grow-your-youtube-channel-in-2018

[[p]]One of the most effective ways for digital marketers to inform and connect with an audience is through video content.&nbsp;[[/p]]

[[p]]Long-form videos can help introduce and inform people about a brand, product or service while [[a href="https://digitalmarketinginstitute.com/blog/how-to-use-short-form-video-in-digital-marketing" target="_blank"]]short-form videos[[/a]] can show a brand&rsquo;s personality, as well as being fun and engaging.&nbsp;[[/p]]

[[p]]88% of marketers say video has helped them increase user understanding of their product or service while 86% believe it has helped increase web traffic according to Wyzowl research.&nbsp;&nbsp;[[/p]]

[[p]]As the second most visited website (after Google) and with over 2.5 billion monthly users and 100 million paid subscribers, YouTube is one the best places for businesses across sectors to promote video content.&nbsp;&nbsp;[[/p]]

[[p]]YouTube can help people find your content quickly and drive engagement - but only if you know a few tricks and understand how to create videos that inform, engage, and convert users.&nbsp;[[/p]]

[[p]]Plus there&rsquo;s also AI to consider, not only for YouTube video production but the platform is also testing an [[a href="https://digitalmarketinginstitute.com/blog/preparing-for-ai-search-with-google-search-generative-experience-sge" target="_blank"]]AI Overviews[[/a]] carousel feature and has introduced a conversation tool (more on that later&hellip;)[[/p]]

[[p]]In this blog, we&rsquo;ll reveal 15 tips (plus unique insights from a YouTube expert) to grow your YouTube channel:[[/p]]

[[ol]]
	[[li]][[a href="#heading_76226"]]Understand YouTube&rsquo;s algorithm[[/a]][[/li]]
	[[li]][[a href="#heading_58426"]]Build videos around a keyword or topic[[/a]][[/li]]
	[[li]][[a href="#heading_58428"]]Reuse or repurpose content[[/a]][[/li]]
	[[li]][[a href="#heading_76231"]]Think about video length[[/a]][[/li]]
	[[li]][[a href="#heading_76235"]]Engage with your audience[[/a]][[/li]]
	[[li]][[a href="#heading_58432"]]Rank in Google Video search[[/a]][[/li]]
	[[li]][[a href="#heading_80616"]]Experiment with AI on YouTube[[/a]][[/li]]
	[[li]][[a href="#heading_76239"]]Get branded &amp; be memorable[[/a]][[/li]]
	[[li]][[a href="#heading_58436"]]Promote YouTube videos on other social channels[[/a]][[/li]]
	[[li]][[a href="#heading_76255"]]Show up and stand out[[/a]][[/li]]
	[[li]][[a href="#heading_58441"]]Post great thumbnails and leverage YouTube Cards[[/a]][[/li]]
	[[li]][[a href="#heading_80620"]]Leverage YouTube Shorts[[/a]][[/li]]
	[[li]][[a href="#heading_58444"]]Push for subscriptions[[/a]][[/li]]
	[[li]][[a href="#heading_76262"]]Decide on your metrics[[/a]][[/li]]
	[[li]][[a href="#heading_76264"]]Upload to YouTube more frequently[[/a]][[/li]]
[[/ol]]

[[p]]Marketers that don&rsquo;t know [[a href="https://digitalmarketinginstitute.com/blog/what-is-seo" target="_blank"]]what Search Engine Optimization is[[/a]], risk missing the opportunity to [[a href="https://digitalmarketinginstitute.com/blog/youtube-seo-5-steps-to-rank-your-videos" target="_blank"]]use SEO to rank YouTube videos[[/a]]. But it&rsquo;s crucial to use this tactic if you want your videos to get the maximum amount of viewers.&nbsp;[[/p]]

[[p]]Building your video around a single topic or keyword is the best way to drive traffic and grow your YouTube audience. The challenge is to find the right keywords to include.&nbsp;[[/p]]

[[p]]There are some great free keyword research tools out there to find ones relevant to your brand and audience. Once you&rsquo;ve identified them, use an SEO keyword research toolkit to turn your research into content for your marketing channels (e.g. blog, website or social media networks).&nbsp;[[/p]]

[[p]]You can also use a Chrome extension called TubeBuddy. Using this you can filter by keyword score which will predict how successful a keyword might be for you, and it will also tell you all the best keywords.&nbsp;[[/p]]

[[p]]Using this, Beason finds keywords that are most relevant to a video with the highest score to use in various areas of my content such as the description, title and tags. This allows YouTube to pick up on these very useful keywords and feed content to a relevant audience.&nbsp;[[/p]]

[[p]]In addition, make sure to include your keyword/s naturally throughout the content so YouTube picks it up when closed captions are added, and always optimize your title and descriptions.&nbsp;[[/p]]

[[p]][[strong]]Top tip: [[/strong]]Check out videos that currently rank for a topic to make sure you&rsquo;re on the right track in terms of intent.&nbsp;[[/p]]

[[p]]One of the best ways to grow your YouTube channel is to [[a href="https://digitalmarketinginstitute.com/blog/what-is-content-marketing" target="_blank"]]create and distribute great video content[[/a]].&nbsp;[[/p]]

[[p]]But that content doesn&rsquo;t always have to be built from scratch. Some of your best videos can be created from engaging, valuable, useful, and actionable content you already have on other channels.&nbsp;[[/p]]

[[p]]Before you start looking at your existing content, it&rsquo;s worth knowing what types of videos do well on YouTube.&nbsp;[[/p]]

[[p]]Research from Databox found that the 5 most popular types are educational videos, explainer videos, product demos, product reviews, and video tutorials.&nbsp;[[/p]]

'How to use ChatGPT for content' screenshot

[[p]]In addition to visual branding, don&rsquo;t forget to add custom URLs to your channel header - and write an interesting bio about who you are and what your videos are about.[[/p]]

[[p]]One of the wonderful things about social media is that you can cross-promote content on different channels. Promoting your YouTube videos on your other social channels is the easiest way to grow your audience.[[/p]]

[[p]]According to Digital 2025: Global Overview Report, there is a significant overlap in users across social media platforms with people using an average of 6.7 platforms each month.&nbsp;[[/p]]

[[p]]As you can see, the majority of YouTube users use the most popular platforms 75% for Facebook, 77% for Instagram and 71% for WhatsApp.&nbsp; This means that it&rsquo;s important to use other social channels to drive engagement to extend reach.&nbsp;[[/p]]

[[p]]One of the ways you know for sure that viewers are engaged with your channel is when they &lsquo;subscribe&rsquo; to see any new videos.&nbsp;[[/p]]

[[p]]Ask viewers to subscribe to your channel in each video that you upload, and keep engaged with your existing subscribed users. (You can see your list of subscribers in analytics.)&nbsp;[[/p]]

[[p]]Here&rsquo;s an example from Neil Patel on how to use a &lsquo;Subscribe&rsquo; button on a video.[[/p]]

[[p]]This may sound intimidating at first, but to grow your audience, you need to increase your posting frequency to at least one video a week.&nbsp;[[/p]]

[[p]]Don&rsquo;t worry; you don&rsquo;t need a design firm or big advertising company to get this done. There are loads of great video tools out there such as Animoto or Canva to create video content on a budget.&nbsp;[[/p]]

[[p]]Do some research to find out when your audience is on YouTube to know when to post. In analytics you can look at the segment &lsquo;When your viewers are on YouTube&rsquo; which can be found on the &lsquo;Audience&rsquo; tab. This will show you a unique heat map set in your local time that shows the times your audience is active on YouTube.&nbsp;[[/p]]

[[p]]So think about what channels you are already active on? Facebook, Linkedin, Instagram, [[a href="https://digitalmarketinginstitute.com/blog/an-in-depth-look-at-marketing-on-tiktok" target="_blank"]]TikTok[[/a]]? There are many to choose from and lots of [[a href="https://digitalmarketinginstitute.com/blog/9-ideas-for-social-media-videos" target="_blank"]]great ideas for social media videos[[/a]].&nbsp;[[/p]]

[[p]]Bear in mind that you can repurpose YouTube content for Instagram Reels, TikTok videos, LinkedIn videos, etc. Make sure that any video cut down can survive by itself. What this means is that you need to ensure the video isn&rsquo;t confusing and provides value by itself.[[/p]]

[[p]]So if there&rsquo;s a channel on which you want to post videos directly, you can always do a teaser for the full-length video on YouTube to get optimum engagement on all channels.&nbsp;[[/p]]

[[p]]Don&rsquo;t forget about your blog, as you can post your videos there as well! And if you have a podcast or webinar, they can be repurposed for your YouTube channel.[[/p]]

[[p]]Consistency is&nbsp; important so try to post at the same time each day or week (depending on your frequency), and keep your subscribers updated about when new videos will arrive. Then stick to your schedule.[[/p]]

[[p]]YouTube&rsquo;s algorithm for recommendations drives 70% of what people watch on the platform, according to Mozilla research. With that kind&nbsp;of influence, it&rsquo;s important to understand how it works.&nbsp;[[/p]]

[[p]]While YouTube&rsquo;s algorithm has evolved over time (like all [[a href="https://digitalmarketinginstitute.com/blog/how-do-social-media-algorithms-work" target="_blank"]]social media algorithms[[/a]]), right now it prioritizes the following factors:[[/p]]

[[ul]]
	[[li]][[strong]]Relevance:[[/strong]] YouTube&rsquo;s algorithm matches factors like title, tags, content, and description to a search query.[[/li]]
	[[li]][[strong]]Engagement:[[/strong]] This relies on signals such as watch time and watch percentage, along with likes, comments, and shares.[[/li]]
	[[li]][[strong]]Quality:[[/strong]] To evaluate quality the algorithm determines the channel&rsquo;s authority and trustworthiness on an issue or topic.[[/li]]
	[[li]][[strong]]User search and watch history:[[/strong]] Content that users have viewed or enjoyed in the past feeds into this to provide content that&rsquo;s helpful.[[/li]]
[[/ul]]

[[p]][[em]]&ldquo;The more clicks you get, the better YouTube&#39;s algorithm will love you for it. Once they&#39;ve clicked on your video, you need to make sure they&#39;re staying around for as long as possible and watching a good chunk of that video. That&#39;s called your retention and YouTube&#39;s algorithm loves a video with high retention,&rdquo; [[/em]]said Jade Beason, Founder of the Creator Project on a [[a href="https://digitalmarketinginstitute.com/resources/webinars/webinar-grow-your-online-audience-with-youtube" target="_blank"]]DMI webinar on YouTube[[/a]].&nbsp;[[/p]]

[[p]]Here&rsquo;s a video from YouTube to explain how the algorithm works and video discovery tips.&nbsp;&nbsp;[[/p]]

[[p]]So content that solves problems for your audience is a great way to drive traffic. Perform a content audit to discover the blogs, guides, and other high-performing pieces you currently have and think about how to repurpose them to create relevant and engaging videos.[[/p]]

[[p]]It&rsquo;s also worth digging out any interviews or Q&amp;A&rsquo;s you could edit and reuse. Or do you host webinars and podcasts? If so, think about how you can use them as videos on YouTube.&nbsp;[[/p]]

[[p]][[strong]]Top tip:[[/strong]] Video podcasts are becoming more popular and the Digital Marketing Institute podcast can be viewed on [[a href="https://www.youtube.com/@Digitalmarketinginstitute/videos?view=0&amp;sort=dd&amp;shelf_id=2" target="_blank"]]DMI&#39;s YouTube channel[[/a]] in addition to regular podcasting platforms.[[/p]]

[[p]]It&rsquo;s worth thinking about the length of a video when you&rsquo;re creating it.&nbsp;[[/p]]

[[p]]According to Wistia&rsquo;s State of Video 2025 report, the longer the video, the lower the engagement rate. Videos under 1 minute saw 50% average engagement followed by 46% for between 1-3 minutes and 45% for between 3 to 5 minutes.[[/p]]

[[p]]Semrush found that short-form videos lead the charge with triple-digit growth in visibility over two years from 5% to 15% while Google is prioritizing videos&#8202;&mdash;&#8202;especially short-form ones&#8202;&mdash;&#8202;in U.S. mobile and desktop search results.[[/p]]

[[p]]On the flip side, long-form content is useful for providing valuable and detailed information, and you can advertise using a mid-roll (at around 8 minutes) which is why a lot of YouTube videos are 10 minutes and over.&nbsp;[[/p]]

[[p]]This means the best strategy for YouTube may be to post videos of different durations.&nbsp;[[/p]]

[[p]][[em]]&ldquo;Try to avoid only uploading YouTube Shorts and then being disappointed when you upload a long form and it doesn&#39;t perform as well. And vice versa. You want to make sure that your content formats are balanced from the outset in terms of frequency as well,&rdquo; [[/em]]said Beason.[[/p]]

[[p]]If you already have videos that perform on YouTube, look at the length and see if there&rsquo;s a pattern or other insights. Failing that, mix up short and long-form content and analyze the results over time to gauge performance.&nbsp;[[/p]]

[[p]]Ultimately, it&rsquo;s about matching your message to the perfect video length.[[/p]]

[[p]]It&#39;s important not to overlook the fact that YouTube is a social media channel, and therefore demands social interaction. If you&rsquo;re just posting videos without encouraging comments and discussion, you&rsquo;re missing a trick.&nbsp;[[/p]]

[[p]]YouTube rewards channels with great engagement, including overall time spent on channel, watch time, likes and dislikes, and most importantly, comments. So try to respond to every comment you receive (if possible!) and encourage users to engage with audio/visual prompts.&nbsp;[[/p]]

[[p]]You can also take the time to visit other channels and engage, this could be a brand similar to your own, a competitor or one you admire.&nbsp;[[/p]]

[[p]]Don&rsquo;t always wait for the audience to take the initiative either. Drive engagement by asking questions relevant to the content or just ask what content they like to see on your channel or want to see more of.&nbsp;[[/p]]

[[p]]If people do engage, make sure to thank people for sharing on Youtube and other channels.&nbsp;[[/p]]

[[p]]Think about using a [[a href="https://digitalmarketinginstitute.com/resources/toolkits/social-content-distribution-engagement-dashboard" target="_blank"]]social content distribution and engagement dashboard[[/a]] to help you keep track of key engagement metrics on YouTube.&nbsp;[[/p]]

[[p]][[strong]]Top tip:[[/strong]] Use the Community Posts tab on YouTube to do things like share polls, upload photos and carousels to do gifts of your videos that you might be creating. It&#39;s a great way to tap into your audience and find out who are the most engaged and who are advocates.[[/p]]

[[p]]As the biggest search engine, Google holds a lot of sway over who sees your content. That&rsquo;s why it&rsquo;s important to think about how to get your video ranked in Google search.&nbsp;[[/p]]

[[p]]So, what&rsquo;s one of the best ways to rank your videos in Google? Use SEO to target keywords and optimize your video content, titles and descriptions to rank in Google&rsquo;s Search Engine Results Pages.&nbsp;[[/p]]

[[p]]Basically it&rsquo;s about providing videos that people want based on search intent and video intent. You can uncover relevant and popular topics using a keyword tool, Google Trends, or AnswerthePublic.&nbsp;[[/p]]

[[p]]Let&rsquo;s say you&rsquo;re an agency that creates content for clients. Here&rsquo;s what comes up by typing in &lsquo;[[em]]How to use ChatGPT for content&rsquo; [[/em]]in the video section.&nbsp;[[/p]]

[[p]]Google sometimes shows timestamps as &ldquo;key moments&rdquo; under videos displayed in search results so it may be worth adding them to some top performing videos to see the impact.[[/p]]

[[p]]YouTube is currently testing a new AI Overviews carousel according to [[a href="https://searchengineland.com/youtube-ai-overviews-search-results-test-454595" target="_blank"]]Search Engine Land[[/a]]. It will appear in search results for select queries. The feature will use AI to promote the most relevant video clips tied to a user&rsquo;s search.[[/p]]

[[p]][[strong]]Top tip:[[/strong]] You could also look to include your YouTube videos on web pages or blogs to get backlinks as Google uses these as a trust signal which may help ranking.&nbsp;[[/p]]

[[p]]So your content may be great, but does your channel look appealing? If you want visitors to take your YouTube channel seriously and subscribe, you need to look professional.&nbsp;[[/p]]

[[p]]Improving your organization&rsquo;s social branding will help users immediately recognize your content. So, if you have a blog or website, you probably already have some sort of look and feel to differentiate yourself from other individuals and/or companies.&nbsp;[[/p]]

[[p]]Therefore it makes sense to carry over that branding to your YouTube channel.&nbsp;[[/p]]

[[p]]Here&rsquo;s an example from gaming titan Nintendo. With over 9.5 million subscribers they provide great content about their games and consoles that feature videos of gameplay and behind the scenes snippets.[[/p]]

[[p]]They may seem like a small thing but thumbnails can have a big impact. YouTube advertises other videos via thumbnails in its sidebar, so you want yours to stand out among the pack.&nbsp;[[/p]]

[[p]]The same goes for YouTube search. Videos with a catchy title and appealing thumbnail usually rank higher, even if the content itself isn&rsquo;t as valuable because they have a higher click-through rate (CTR).&nbsp;[[/p]]

[[p]]Whenever you&#39;re creating thumbnails, think of them as adverts for your videos. Make sure to include text that&rsquo;s impactful, differs from the video title and is easy to read. You could also use a photo as a thumbnail as people respond to faces.&nbsp;&nbsp;[[/p]]

[[p]]These are the thumbnails we use on DMI&rsquo;s YouTube channel to drive engagement.&nbsp;[[/p]]

[[p]][[strong]]Top tip:[[/strong]] You can now A/B test thumbnails on YouTube and the platform is working on new developments in this area so keep an eye out and look to test thumbnails as part of your SEO optimization process.&nbsp;[[/p]]

[[p]]We know that YouTube rewards channels that keep viewers on their pages longer. These longer average watch times mean people are engaged with your content. (You can see how long people stay on your videos by using YouTube analytics).&nbsp;[[/p]]

[[p]]By adding [[a href="https://creatoracademy.youtube.com/page/lesson/cards"]]YouTube info cards[[/a]], you can include links to other videos or relevant content at the exact point where users drop off.&nbsp;[[/p]]

[[p]]You can feature 5 cards per video that appear as a rectangular box or teaser in the right-hand corner of the video. Add an optional message and teaser text about the video to drive engagement.&nbsp;[[/p]]

[[p]]Info cards can be placed on a:[[/p]]

[[ul]]
	[[li]][[strong]]Video: [[/strong]]Use a card to link to a public YouTube video for your viewers to interact with.&nbsp;[[/li]]
	[[li]][[strong]]Playlist:[[/strong]] An info card here allows you to link to a public YouTube playlist.[[/li]]
	[[li]][[strong]]Channel:[[/strong]] Use an info card to link to a YouTube channel (e.g. to thank a channel that helped with your video or to recommend another channel).[[/li]]
	[[li]][[strong]]Link:[[/strong]] If you&rsquo;re in the YouTube Partner Program, an info card allows you to link to an external website and add end screens to your videos.&nbsp;[[/li]]
[[/ul]]

[[p]]Here&rsquo;s an example of info cards being used by Wealth Hacker, Jeff Rose.[[/p]]

[[p]]Although users may abandon the video they are watching, they will be directed to your other content and remain on your channel, increasing your ranking.[[/p]]

[[p]]If you&rsquo;re running YouTube by yourself or as part of a small organization, it can be beneficial to personalize the channel by taking part, or featuring, in videos.&nbsp;[[/p]]

[[p]]When you put a face to a brand, your audience can more easily connect with you as an individual. This is especially important for content creators, fitness, life, or business coaches; and solopreneurs.&nbsp;[[/p]]

[[p]]Every video you make doesn&rsquo;t need to include your face, but you should feature regularly enough to engage your audience. Also, if you are this type of YouTuber, use a photo of yourself on your channel (not your logo). See the example below from expert, [[a href="https://www.youtube.com/@JadeBeason" target="_blank"]]Jade Beason[[/a]].[[/p]]

[[p]][[strong]]Top tip:[[/strong]] Don&rsquo;t be afraid to be creative and experimental with your video content. You may be surprised by what your audience reacts to and likes.[[/p]]

[[p]]Many companies also use a discrete &lsquo;Subscribe&rsquo; in the lower right hand corner throughout the video.&nbsp;[[/p]]

[[p]][[strong]]Top Tip: [[/strong]]Never pay for subscribers. This will only bring down your engagement and hurt the authenticity of your account in the long run. Remember, if you don&rsquo;t ask your viewers to subscribe, you may be missing out on a lot of potential followers. The more subscribers you get, the more chances you have of increasing watch time and audience retention (the average percentage of a video that people watch) on YouTube.[[/p]]

[[p]]The performance of your video content on YouTube is determined by the metrics you choose to measure it.&nbsp;[[/p]]

[[p]]Like with any digital channel, the [[a href="https://digitalmarketinginstitute.com/blog/the-best-social-media-metrics-to-focus-on-now" target="_blank"]]social media metrics[[/a]] you choose depends on what you want to achieve. Do you want to raise brand awareness, drive customer engagement or are you looking to drive leads and sales?&nbsp;[[/p]]

[[p]]Metrics that we advise tracking are:[[/p]]

[[ul]]
	[[li]][[strong]]Unique viewers[[/strong]] - the number of people who watch your videos.[[/li]]
	[[li]][[strong]]Demographics [[/strong]]- this metric will give you an understanding of who your YouTube audience is so you can tailor content.&nbsp;[[/li]]
	[[li]][[strong]]Watch time [[/strong]]- the length of time your video is watched, showing you engagement.[[/li]]
	[[li]][[strong]]Average view[[/strong]] - how much of a video an average person watches, helping you make decisions on video length.&nbsp;[[/li]]
	[[li]][[strong]]Audience retention[[/strong]] - the percentage of viewers who watch and leave your video at every single moment of the video and an important ranking factor for YouTube[[/li]]
	[[li]][[strong]]Re-watches[[/strong]] - the number of times a video has been watched again, showing if it has value to your audience.[[/li]]
	[[li]][[strong]]Engagement[[/strong]] - shows interactions with video through comments, shares, likes, and dislikes.&nbsp;[[/li]]
	[[li]][[strong]]Impressions click-through-rate[[/strong]] - measures your video&rsquo;s ability to prompt people to watch your video, showing you the content that resonates.[[/li]]
	[[li]][[strong]]Subscriber growth[[/strong]] - measures the number of subscribers your YouTube channel has earned over time.[[/li]]
	[[li]][[strong]]Traffic sources [[/strong]]- where your YouTube traffic is coming from, helping you see what channels are effective e.g. social media sites, other websites.[[/li]]
	[[li]][[strong]]Views evolution[[/strong]] - helps you discover which content was successful in increasing your brand&#39;s visibility over time.&nbsp;&nbsp;[[/li]]
[[/ul]]

[[p]]Whatever metrics you decide on, they can all be accessed in YouTube analytics so it&rsquo;s easy to keep track and monitor performance to inform your video content.&nbsp;[[/p]]

[[p]]The more you know about how social media works, the better your strategy will be across channels. DMI&rsquo;s certified&nbsp;[[a href="https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-social-media-marketing" target="_blank"]]Social Media Marketing course[[/a]]&nbsp;will teach you everything you need to know about social research, social content, social strategy and social commerce. You will also explore the features of key platforms such as YouTube, TikTok, X, Instagram and much more. Sign up today to learn how to successfully set up and manage a YouTube channel and create strategies that make your channel stand out from the crowd.&nbsp;[[/p]]

[[p]]Many people ask how to grow their YouTube channel quickly to reach 1,000 views or 100 subscribers.&nbsp;[[/p]]

[[p]]That&rsquo;s a tough question to answer as it depends on many factors.[[/p]]

[[p]]For example, if a brand already has a presence on social media then it already has a captive audience to share its videos with and promote YouTube so views may tick up quicker.&nbsp;[[/p]]

[[p]]Or, let&rsquo;s say you already have a lot of video content to play with so you can post frequently to grow an audience quickly. Or you could get lucky and have a video go viral or rank on Google search and get thousands of views in an hour.&nbsp;[[/p]]

[[p]]Here are some simple tips:&nbsp;[[/p]]

[[ul]]
	[[li]]If you&#39;re in the early days of your YouTube channel, focus more on quantity over quality.[[/li]]
	[[li]]If you&#39;re in the more advanced stages, focus more on quality over quantity.&nbsp;[[/li]]
	[[li]]Post between one to two long form videos per week, and between zero to five Shorts per week.[[/li]]
	[[li]]Create high-quality content that your audience wants on a consistent basis.&nbsp;[[/li]]
	[[li]]Focus on content that&rsquo;s relevant and will resonate with your audience&nbsp;[[/li]]
[[/ul]]

[[p]]If you want some advice from YouTube creators then check out this [[a href="https://www.youtube.com/playlist?list=PLcENZ_BnHadD72t0kHlsaQkMfebi50GVk" target="_blank"]]&lsquo;Creator Advice&rsquo; channel[[/a]].&nbsp;&nbsp;&nbsp;[[/p]]

[[p]]Along with testing AI overviews as a carousel for search queries, YouTube is experimenting with AI for its Premium members (for now).&nbsp;[[/p]]

[[p]]Its new conversational AI tool lets people get answers to questions about the video they are watching, recommendations for related content, and more - without leaving the YouTube app by tapping &ldquo;Ask!&rdquo;[[/p]]

[[p]]The platform is also integrating generative AI text and image output into an &lsquo;Inspiration&rsquo; feature for creators, according to [[a href="https://www.nbcnews.com/tech/tech-news/youtube-ai-generative-features-date-announcement-rcna171661" target="_blank"]]NBC News[[/a]] which is intended to feed them suggestions and examples for video content.[[/p]]

[[p]][[em]]&ldquo;This is not about replacing ideas. This is about giving you the tools to get you there faster,&rdquo; [[/em]]said Sarah Ali, senior director of product at YouTube.[[/p]]

[[p]]There&rsquo;s also an AI video creation tool called &lsquo;Veo&rsquo; which creators can use to input text prompts and create AI images. For audio, there&rsquo;s an AI-powered Dream Track which can create instrument-only tracks for Shorts and Music AI Sandbox that can make musical loops.&nbsp;[[/p]]

[[p]]With AI evolving so quickly, it&rsquo;s worth keeping an eye on any new AI features on YouTube to see if you can leverage them in your marketing activities.&nbsp;[[/p]]

[[p]][[strong]]Top tip:[[/strong]] Consider using [[a href="https://digitalmarketinginstitute.com/resources/toolkits/chatgpt-prompt-guide-for-your-digital-marketing-plan" target="_blank"]]ChatGPT prompting[[/a]] to help come up with video content and optimize your videos.[[/p]]

[[p]]Despite only launching in 2021, there are 1 billion YouTube Shorts on the platform and it&rsquo;s a format that sees 70 billion daily views with a Gen Z fanbase.&nbsp;[[/p]]

[[p]]As a result, YouTube Shorts are now a key content type on the platform, with high discoverability and the potential to go viral quickly.&nbsp;[[/p]]

[[p]]The format can also help brands and creators tap into new audiences and increase visibility without needing a large subscriber base.[[/p]]

[[p]][[em]]&ldquo;YouTube Shorts are changing and becoming a lot more similar to Instagram and TikTok in the sense that they&#39;re becoming a little bit more raw and undone,&rdquo; [[/em]]said Beason. [[em]]&ldquo;So I recommend repurposing the bulk of your short form videos on other platforms as shorts, and keep an eye on your analytics for a couple of months because that will give you data on which shorts and what type of format works for you.&rdquo;&nbsp;[[/em]][[/p]]

[[p]][[strong]]Top tip:[[/strong]] If you&#39;re trying to grow your YouTube channel, five to seven Shorts per week could help facilitate that.&nbsp;[[/p]]

15 Ways to Grow Your YouTube Channel

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