Digital Marketing

Topic

What is IGTV Video and How Can Brands Use It?

Digital Marketing Social Media

When it comes to social media marketing, video is one of the most useful and effective content formats. According to Cisco, we can expect to see about 80% of internet traffic in the form of videos by 2019. And the success of Instagram Stories is an example of how easy video creation and production have become popular. Instagram Stories had double the users that Snapchat had, and that's after launching as of August 2018, at which point they were sitting at about 400 million users.

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What is Involved in a Digital Marketing Job?

Careers Digital Marketing

Digital marketing jobs are hot right now, and this trend isn’t expected to go away anytime soon. Part of the reason for this is that regular universities simply can’t keep up with training when it comes to changing technologies. Companies of all shapes and sizes are looking for people with various digital marketing skills. 

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15 Tips for Getting Started With Thought Leadership

Careers Digital Marketing

Establishing yourself as a thought leader, somebody who drives innovation and the discussion of new ideas within an industry, is a valuable and ultimately profitable goal for any businessperson. It can both boost credibility and make your brand more visible on multiple platforms. Thought leaders are popular, well-respected and are able to create more connections. They are revered by customers and industry experts alike.

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7 Tactics to Become a Social Selling Pro

Digital Marketing eCommerce Social Media

The idea behind social selling is simple: today’s consumers look to social media when they want to connect with brands and find information about potential products to purchase, and if the brands they support aren't making themselves available on those channels, then they're missing a great opportunity.

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What Should You Learn to Get A Digital Marketing Job?

Careers Digital Marketing

The digital world is ever-evolving, ever-expanding and increasingly integrated into our society with the passing of every year. And for brands and businesses looking to make it in this brave new digital world, knowing how to do digital marketing the right way is the key to success. To help get your budding career in digital marketing off to the best possible start, here are the essential things you will need to learn to land that all-important first job.

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