The Anatomy of Successful Social Media Campaigns

Campaign Social Media

There’s no doubt that social media these days can be overwhelming for consumers, which makes it difficult for companies to get noticed on the social front. That is why more and more innovative marketing tactics are required to stay ahead of the competition. 

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The Impact of Automation on Digital Marketing Jobs

Careers Digital Marketing

If you’re in the field of digital marketing, you may be wondering what kind of effect automation could have on your future career. It's true that automated technology is taking over almost every facet of the digital world and will continue to affect certain jobs and roles. But what areas will it affect and how?

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What is IGTV Video and How Can Brands Use It?

Digital Marketing Social Media

When it comes to social media marketing, video is one of the most useful and effective content formats. According to Cisco, we can expect to see about 80% of internet traffic in the form of videos by 2019. And the success of Instagram Stories is an example of how easy video creation and production have become popular. Instagram Stories had double the users that Snapchat had, and that's after launching as of August 2018, at which point they were sitting at about 400 million users.

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What is Involved in a Digital Marketing Job?

Careers Digital Marketing

Digital marketing jobs are hot right now, and this trend isn’t expected to go away anytime soon. Part of the reason for this is that regular universities simply can’t keep up with training when it comes to changing technologies. Companies of all shapes and sizes are looking for people with various digital marketing skills. 

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15 Tips for Getting Started With Thought Leadership

Careers Digital Marketing

Establishing yourself as a thought leader, somebody who drives innovation and the discussion of new ideas within an industry, is a valuable and ultimately profitable goal for any businessperson. It can both boost credibility and make your brand more visible on multiple platforms. Thought leaders are popular, well-respected and are able to create more connections. They are revered by customers and industry experts alike.

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