Apr 5, 2019
The 80-year story of Danish toy brand Lego is one of ups and downs. From two successive fires that obliterated founder Ole Kirk Christiansen’s early workshops, through to product missteps and large sell-offs in more recent years, it’s been a bumpy ride. But the brand has become the largest toy company in the world through a series of pivots and a continuous focus on the core product - plastic bricks with infinite possibilities.
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