Jun 4, 2019

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Gimlet Media - Leading the Podcast Industry to its Golden Era

Gimlet Media - Leading the Podcast Industry to its Golden Era

People love storytelling. When the podcast industry began in earnest in 2005, it offered the world a new way of enjoying stories.

However, for many years, the podcast industry teetered on the brink of mainstream adoption. It wasn’t until smartphones became ubiquitous that the growth of podcasts truly took off. Now, over 70 million Americans listen to podcasts each month.

Gimlet Media has been at the forefront of this revolution, a true pioneer that recognized the immense potential for the on-demand audio industry. And now, an exciting new future of podcasting is on the horizon, and Gimlet is leading the charge.

(You can also listen below to an audio version of this case study (Power members only).)

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Chris Haughey
Chris Haughey

Chris Haughey is a creative copywriter and journalism graduate with a desire to educate more people about all things digital. Over the past decade, he has specialized in creating engaging online content for innovative brands in eCommerce, AI, MarTech, and PPC advertising. You can find him on LinkedIn