A content marketing strategy is a key element of your entire digital marketing strategy. In this webinar DMI's own head of marketing Mischa McInerney walks you through 10 clear steps to developing and planning your content to ensure success.
The 10 steps are:
- Setting objectives
- Understanding your audience - build personas
- Being relevant
- Knowing and measuring your funnel
- Establishing your content pillars
- Developing a Push and Pull plan
- Creating a hub and spoke model around your keywords
- Creating data capture content
- Amplifying your brand through advocates
- Setting KPIs and measure success
You can view and download the webinar presentation here.
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