Feb 6, 2019
Today we are bringing you an exclusive lecture video from the Digital Marketing Institute's Certified Digital Marketing Professional (CDMP) course.
This lecture video covers Paid Search KPIs and Conversion Tracking. Our lecturer Cathal Melinn explains how digital marketers can measure the effectiveness of paid search campaigns by generating detailed reports.
He examines the following important areas:
Simply play the video below to view the lecture content:
We hope you found this to be a valuable learning item. For further details of the entire CDMP course, just click here.
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