Today we are bringing you an exclusive lecture video from the Digital Marketing Institute's Certified Digital Marketing Professional (CDMP) course. 

This lecture video covers Paid Search KPIs and Conversion Tracking. Our lecturer Cathal Melinn explains how digital marketers can measure the effectiveness of paid search campaigns by generating detailed reports.  

He examines the following important areas:

• Identifying KPIs to measure the success of a paid search campaign
• Recognizing the purpose of conversion tracking
• Distinguishing between the key metrics for measuring the success of a paid search campaign
• Using Google Analytics to measure paid search campaigns

Simply play the video below to view the lecture content:

We hope you found this to be a valuable learning item. For further details of the entire CDMP course, just click here.