Omni-Channel Marketing: with Derek Liddy

We invited Derek Liddy in for a chat. He is the Head of Digital Marketing at Aer Lingus, Ireland's premier airline and part of IAG.

Derek and Cathal went over the full range of channels that this successful airline uses - both digital and traditional forms. 

They discuss the differences in different markets, OTAs and metas, instant experiences, the benefits of email marketing and how personalization is always a win-win. 

We are also happy to include an audio version to listen to, as well as a transcript for you to download.