Apr 10, 2019

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Omni-Channel Marketing: with Derek Liddy

We invited Derek Liddy in for a chat. He is the Head of Digital Marketing at Aer Lingus, Ireland's premier airline and part of IAG.

Derek and Cathal went over the full range of channels that this successful airline uses - both digital and traditional forms. 

They discuss the differences in different markets, OTAs and metas, instant experiences, the benefits of email marketing and how personalization is always a win-win. 

We are also happy to include an audio version to listen to, as well as a transcript for you to download.

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Omni-Channel Marketing with Derek Liddy

Video Transcript


Derek Liddy

Derek is Head of Digital Marketing at Aer Lingus with responsibility for the international online acquisition strategy and sales. Previous roles included Head of Digital Strategy for Digital Agency Continuum, Head of Online for Anglo Irish Bank and communications roles Windmill Lane and Animo Television.

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