Apr 10, 2019
We invited Derek Liddy in for a chat. He is the Head of Digital Marketing at Aer Lingus, Ireland's premier airline and part of IAG.
Derek and Cathal went over the full range of channels that this successful airline uses - both digital and traditional forms.
They discuss the differences in different markets, OTAs and metas, instant experiences, the benefits of email marketing and how personalization is always a win-win.
We are also happy to include an audio version to listen to, as well as a transcript for you to download.
CPD Points Available
This content is eligible for CPD points. Please login if you wish to track this in your account.