Pay-Per-Click Campaign Toolkit

Pay-Per-Click Campaign Toolkit

One of our most popular templates, this Excel file will help you plan your pay per click (PPC) marketing campaigns on Google Ads. It has been updated to reflect the latest changes to Google Ads (previously Google Adwords).

This practical easy-to-use tool allows you to build the structure for any new or existing PPC campaign you may be working on, by inserting the relevant details. You can also build and write copy for individual ads on Google Ads with a very handy preview function. 

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Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition.  Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.

He can be reached on LinkedIn here.

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