Presentation: The Good, the Bad and the Ugly of Social Media

In her webinar on social media Kate Toon presents a lively discussion of the pros and cons of this incredibly powerful platform and how you can tackle it head on. She covered:

• Building a relevant, memorable, trustable brand
• Finding your niche (like Britney Spears did)
• Dealing with the negativity (aka the Alans Factor)
• How to set goals and understand the metrics 
• Thinking about SEO and social media
• Content pillars and scheduling

Download the presentation slides below.