Sep 6, 2023

Presentation: The Good, the Bad and the Ugly of Social Media

In her webinar on social media Kate Toon presents a lively discussion of the pros and cons of this incredibly powerful platform and how you can tackle it head on. She covered:

  • Building a relevant, memorable, trustable brand
  • Finding your niche (like Britney Spears did)
  • Dealing with the negativity (aka the Alans Factor)
  • How to set goals and understand the metrics 
  • Thinking about SEO and social media
  • Content pillars and scheduling

Download the presentation slides below.

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Kate Toon
Kate Toon

Kate Toon is an award-winning misfit entrepreneur, who works with small businesses and big brands to transform their online presence: through powerful SEO, captivating content and all the right digital marketing moves. Her StayTooned group of companies include the Digital MasterchefsThe Recipe for SEO Success and The Clever Copywriting School. Kate also runs Australia’s only dedicated copywriting conference, CopyCon. She can be found at Kate Toon

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