LinkedIn Personal Page Analytics

Digital Marketing - Study Notes:

What are LinkedIn Analytics?

LinkedIn Analytics is the platform's native reporting tool that can be used to measure the performance of your activity. It can be used to analyze data about either personal LinkedIn profiles or company pages.

LinkedIn Analytics can show you data for measuring a variety of metrics including: Connections, search result appearances, number of comments, number of page follows, number of discussions, clicks, site visits, profile views, number of likes, number of shares, number of group members, number of impressions, and leads.

Profile Analytics

Analyzing these metrics can give you a number of insights related to your personal profile. For example:

• By looking at the search terms that you are most found for, you can check whether the keywords you are using within your profile are performing for you.
• By looking at the job titles that most find you, you can check if you are attracting the right people to your profile with your content.
• By looking at the companies that find you, you can confirm that the right organizations are connecting and engaging with you.
• By looking at the location of searchers who find you, you can confirm you are appealing to people who are in your sales region.
• By looking at profile viewers, you can see who viewed your profile. You might then want to follow up with them. Free accounts give limited access to this information, but Premium provides full access.

For example, if you sell to business leaders in the education sector in the United Kingdom, you would like people with job titles such as MD or CEO (rather than recruiters or sales people) to be looking at your profile. You would expect the searchers to work for training organizations and universities or schools, rather than for manufacturing or IT companies. You would want the majority of your searchers to be based in the UK, rather than international searchers.

You can also access additional analytics by checking your personal social selling index, or SSI. Anyone can check their index for free and get a score relative to their industry and contacts.

LinkedIn offers tips on how to improve your index by focusing on sections such as:

• Establishing your professional brand
• Finding the right people
• Engaging with insights
• Building relationships

Personal profile analytics

When posting content on LinkedIn, individuals can access analytics to identify performance and engagement. This helps them understand what content resonates best with their followers and connections. Users can see a variety of metrics.

Profile page

For your profile page, you can see impressions, engagements, and demographics (such as company size, job title, location, companies, and industries).

Newsletters

For newsletters, you can see subscribers and article views.

Live events

If you host live events via your profile, you can see total attendees, peak live viewers, minutes lifetime, views lifetime, and viewers’ lifetime. You can also see audience demographics (such as job function, location, companies, industry, and seniority). And you can see engagement metrics (such as reactions, comments, and shares).