Mark Pollard runs strategy training company Sweathead. He's taught strategy to thousands of people around the world. He's also taught teams at Pinterest, Meta, Twitter, The Wall Street Journal, and EA Games. He's been publishing online for nearly 30 years. He started Australia's first full-colour hip hop magazine and, a few years ago, raised $37,000 for his first book "Strategy Is Your Words." His social media posts about strategy reach over 500,000 people per month.