Webinar: Create a Social Media Strategy for Success

Sometimes, working in social media can feel like you're chasing the wind. On some days, you open your mouth and catch a gust. On other days, your tongue gets no breeze.

In this webinar, Mark Pollard of Sweathead pulls you and your mouth out of the algorithms for an hour to make sure that when you go back in, you do so with:

• An understanding of critical research into brands
• Principles and concepts of strategy
• Weaknesses of a lot of social media strategy
• A social media creative brief template that will improve your output

View Mark's slides at this link.

Mark went over his own brief template which centers around the 5 A's to help you plan out your social strategy. 

• Ambition
• Audience
• Assets
• Appearance
• Action

CPD-registered members are entitled to claim 1 point for watching this webinar in full. This will be logged automatically into your CPD records.