Jun 29, 2022

Influencer Marketing Brief Template

Lyndsey Hall photo

by Lyndsey Hall

Posted on Jun 29, 2022

Congratulations, you’ve done the hard work and found the perfect influencer to promote your brand! Now you need to think about the terms and goals of the collaboration to ensure success. 

The key to a successful influencer marketing campaign is to make everything clear from the start. This simple and comprehensive brief will help ensure you cover and clarify all elements of the collaboration as it covers:

  • Your company details
  • Channels (website, social and other)
  • Campaign essentials (goal, message audience, etc.)
  • Timelines
  • Campaign content
  • Content guidelines 
  • Deliverables
  • Reporting
  • Payment

We also suggest you check out the guidelines on the websites of the ASA and CMA for guidance on working with influencers.  

You should create a brief for every influencer you work with and send it once collaboration is agreed upon. You can also download our Influencer Tracker tool to keep a list of Influencers to consider along with those you are working with.

Download the influencer marketing template today to plan and kick off your campaign.

Influencer Marketing Brief Template

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Lyndsey Hall photo
Lyndsey Hall

With a background in digital marketing and social media management in a variety of industries, Lyndsey has experience in online campaign management, content creation and communications. Lyndsey is Social Media Manager at Piquant Media.