Influencer Marketing Brief Template

by Lyndsey Hall

Posted on Jun 29, 2022

Congratulations, you’ve done the hard work and found a great influencer to promote your brand! Now you need to think about the terms and goals of the collaboration to ensure success. 

The key to a successful influencer marketing campaign is to make everything clear from the start. This simple and comprehensive brief will help speed up the negotiation process, clarify your goals and expectations and streamline your influencer marketing strategy. We also suggest you check the comprehensive guidelines on the websites of the ASA and CMA for guidance on working with influencers 

You should create a brief for every influencer you work with and send it once collaboration is agreed upon. You can also check out our Influencer Tracker tool.

From deliverable types, key messages and timing, to content uses and reporting, download the full template today to get your campaign started.

Influencer Marketing Brief Template

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Lyndsey Hall
Lyndsey Hall

With a background in digital marketing and social media management in a variety of industries, Lyndsey has experience in online campaign management, content creation and communications. Lyndsey is Social Media Manager at Piquant Media. 

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