The key to a successful influencer marketing campaign is to make everything clear from the start. This simple and comprehensive brief will help ensure you cover and clarify all elements of the collaboration.

Influencer Marketing Brief Template

influencer-marketing-brief-template

[[p]]Congratulations, you&rsquo;ve done the hard work and found the perfect influencer to promote your brand! Now you need to think about the terms and goals of the collaboration to ensure success.&nbsp;[[/p]]

[[p]]The key to a successful [[a href="https://digitalmarketinginstitute.com/blog/influencer-marketing-guide" target="_blank"]]influencer marketing[[/a]] campaign is to make everything clear from the start. This simple and comprehensive brief will help ensure you cover and clarify all elements of the collaboration as it covers:[[/p]]

[[ul]]
	[[li]]Your company details[[/li]]
	[[li]]Channels (website, social and other)[[/li]]
	[[li]]Campaign essentials (goal, message audience, etc.)[[/li]]
	[[li]]Timelines[[/li]]
	[[li]]Campaign content[[/li]]
	[[li]]Content guidelines&nbsp;[[/li]]
	[[li]]Deliverables[[/li]]
	[[li]]Reporting[[/li]]
	[[li]]Payment[[/li]]
[[/ul]]

[[p]]You should create a brief for every influencer you work with and send it once collaboration is agreed upon. You can also download our [[a href="https://digitalmarketinginstitute.com/resources/toolkits/influencer-tracker-tool" target="_blank"]]Influencer Tracker tool[[/a]] to keep a list of Influencers to consider along with those you are working with.[[/p]]

[[p]][[strong]]Pro tip[[/strong]]: Be area of the regional and national [[a href="https://digitalmarketinginstitute.com/blog/influencer-marketing-guide#heading_79029" target="_blank"]]guidelines on working with influencers[[/a]].[[/p]]

[[p]]Download the influencer marketing template today to plan and kick off your campaign.[[/p]]

Social Apps and Other Platforms - Pinterest Posts - 001 SMM6-05-325

smm6-10325-2n59f

Social Apps and Other Platforms - X Concepts - 001 SMM6-05-307

smm6-10307-bse04

Social Commerce and Affiliate Marketing - What is Social Commerce? - 001 SMM6-08-467

smm6-10467-v8jlr

Facebook, Instagram, WhatsApp, and Threads  (Meta) - WhatsApp Fundamentals - 001 SMM6-03-184

smm6-10184-cbdmz

Influencer Marketing Brief Template

Lyndsey Hall

Recomended For You

Influencer Marketing Brief Template

Related Free Video Lessons

Lyndsey Hall

Recomended For You