In his practical webinar Cathal Melinn looks at ways to structure your PPC campaigns to deliver results. Using tried and tested techniques and real case studies to show how you can get the most out of your PPC marketing.
Topics covered include:
- How Keyword Lists/Ad Groups Work
- Limitations with Large Ad Groups
- Prioritizing Keywords based on Performance
- Lead Gen Case Study
- eCommerce Case Study
- 7 Steps to Implementing this Structure
Our webinar attendees were very engaged with Cathal's presentation and we had lots of great questions. Here's some of the feedback:
- Great content, you can tell Cathal loves his trade which helps massively when watching/listening. The knowledge sticks too.
- Cathal has a lot of expertise in this field, it was a pleasure to join the webinar.
- Kudos mate! Keep up the good work. Looking forward on your next webinar....cheers
- A wealth of knowledge! I could have listened to him all evening. Thanks Cathal
- Love the DMI, been with you for 5 years. Thanks for the quality webinar.
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