Nov 10, 2023

← Back to Podcasts

How Useful is AI in Digital Marketing?

by Clark Boyd

Posted on Nov 10, 2023

Just how useful is ChatGPT turning out to be, a year after it blasted onto the scene? How anyone can advise anyone else on how they should be using AI?

These are some of the questions that come up in this wide-reaching conversation with two DMI experts, host ⁠Will Francis⁠ and ⁠Clark Boyd⁠. Clark also tells us about his new AI-powered learning solution called ⁠Novela⁠.

------

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠YouTube⁠⁠⁠⁠.

And if you enjoyed this episode please leave a review so others can find us!

If you have other feedback for or would like to be a guest on the show, email us.

How Useful is AI in Digital Marketing?
“It's a tool, it's a technology. It's as useful as the person putting it to work. ” Clark Boyd

Related Articles

Related Content

Toolkits:
Digital Marketing Strategy Action Plan Template

Toolkits:
Seasonal Checklist & Calendar Template

eBooks:
The DMI Guide to Digital Marketing for Small Business

Articles:
4 Great Examples of User-Generated Content (UGC)

Articles:
9 Tips for Excelling at International Digital Marketing

Articles:
How Brands Can Take on Social Issues on Social Media

Clark Boyd
Clark Boyd

Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. 

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on X (formerly) Twitter, LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi, tech.

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

Recommended For You

eBooks:
The DMI Guide to Digital Marketing for Small Business

Toolkits:
Market Expansion Tool

Toolkits:
One-Year Gantt Calendar Template 2024

Articles:
5 Inspiring Covid-19 Marketing Campaigns

Articles:
The History and Future of Marketing Attribution

Articles:
What is Emotional Intelligence & How Can You Improve Yours?

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.

Sign in