Targets and KPIs - Your Essential Toolkit

Targets and KPIs - Your Essential Toolkit

This analytics toolkit helps digital marketers and those involved in eCommerce to use available data for setting goals and key performance indicators (KPIs).

It is ideal for monitoring the performance of eCommerce websites, leveraging available data to make predictions and set plans. It is structured to utilize data from Google Analytics accounts, but can also be adjusted to use data from other sources and tools.

This highly practical resource will prove invaluable for strategy and planning, helping to set targets for website traffic, transactions and revenue.

The toolkit is ideally suited for those with a background working knowledge of analytics and proficiency with Microsoft Excel, however it can also be used to build up skills in this area.

Download the advanced Microsoft Excel toolkit and start forecasting for any project you are working on.

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Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition.  Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.

He can be reached on LinkedIn here.

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