Digital Marketing - Study Notes:
What is Snapchat?
Snapchat is a multimedia messaging app that can be used by marketers for effective, ephemeral (lasting only a short time) storytelling and showcasing products through its vertical video format.
Snapchat has a predominantly young user base, with a focus on Generation Z and Millennials.
- 20.3% of Snapchat users are under 18
- 38.9% of Snapchat audience is in the 18 to 24 age range
The platform’s interactive and casual nature allows users to engage with friends, influencers, and brands in a more personal and authentic way.
How brands use Snapchat
Brands can leverage Snapchat’s creative tools and features to share behind-the-scenes (BTS) content, exclusive sneak peeks, product demonstrations, and immersive brand experiences using AR lenses or filters.
Snapchat also facilitates influencer collaborations, enabling brands to partner with popular Snapchat influencers to expand their reach and engage with a wider audience. Brands can work with influencers to create sponsored content or take over campaigns that resonate with Snapchat’s user base.
Snapchat accounts
There are three types of Snapchat account:
- Personal Account: This is a standard Snapchat Account for users to share augmented reality photos, videos, and content with their friends and followers. This account is best suited to average users.
- Content Creator Account: This is an account that offers more functionality and measurement to users who create a lot of content and have a lot of followers. Creator accounts are mainly used by influencers.
- Business Account: This is an advertising account used by brands and businesses looking to promote their products and offerings.
Alison Battisby
Alison is a Social Media Consultant with Avocado Social, she is a Facebook and Instagram accredited social media expert and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of brands including Estee Lauder, Tesco, and Pringles. Alison has traveled the world training companies including the BBC, Etsy, Canon, and Cambridge University Press. She offers social media strategy, training, and consultancy at Avocado Social across platforms including Facebook, Instagram, YouTube, LinkedIn and TikTok.
