Digital Marketing - Study Notes:
Why work with influencers?
When planning a social content strategy, an important factor to consider is whether you'd like to work with social influencers.
Social media marketers might use social influencers for the creation and distribution of original or collaborative content for a number of reasons:
- They can connect to the influencer’s audience with their business message.
- They can create content that will meet the demands of the influencer’s network, to help their message resonate.
- They can build a relationship between the influencer's values and their own company values.
- They can drive credibility through peer recommendations.
When working with influencers, bear in mind that it is best practice to declare when you are sponsoring a collaboration with an influencer. And most marketers are driving engagement metrics with influencer marketing, as opposed to commercial ones.
Back to TopWill Francis
Will Francis is a recognized authority in digital and social media, who has worked with some of the world’s most loved brands. He is the host and technical producer of the DMI podcast, Ahead of the Game and a lecturer and subject matter expert with the DMI. He appears in the media and at conferences whilst offering his own expert-led digital marketing courses where he shares his experience gained working within a social network, a global ad agency, and more recently his own digital agency.
Alison Battisby
Alison is a Social Media Consultant with Avocado Social, she is a Facebook and Instagram accredited social media expert and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of brands including Estee Lauder, Tesco, and Pringles. Alison has traveled the world training companies including the BBC, Etsy, Canon, and Cambridge University Press. She offers social media strategy, training, and consultancy at Avocado Social across platforms including Facebook, Instagram, YouTube, LinkedIn and TikTok.
