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Effective digital leadership brings a number of benefits:
When you're thinking about creating a digital transformation program, it's important to think about getting other people onboard. How do you encourage digital leadership?
One of the major changes that senior leaders need to start embracing, as a consequence of digital playing a much larger role in our lives, is the loss of control.
Traditionally, leaders wanted to have their boundaries of control very well-defined. This is the message we put out to our consumers. This is how we expect our consumers to behave. This is what we expect our employees to behave like.
In the new digital world, that's just not the case. Indeed, organizations need to embrace the fact that they can't control everything, all the messaging, all the processes. Consumers will create new customer journeys to converse with that organization as well.
Remember: "Embrace the loss of control, and start fostering new mutually beneficial relationships with the customers, employees, that are empowered through digital today."Back to Top
Ritchie Mehta has had an eight-year corporate career with a number of leading organizations such as HSBC, RBS, and Direct Line Group. He then went on setting up a number of businesses.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module introduces the key concepts underlying the Digital Marketing Institute’s 3i Framework for selecting and implementing the best digital strategy for your organization. It provides an overview of the key components in an effective digital strategy, which are expanded upon in much greater detail in subsequent modules. It also covers different types of business strategies, the difference between a business value proposition and a digital value proposition, and the importance of robust strategic management to maintain a long-term strategy.