Digital Marketing - Study Notes:
Walkthrough
In this topic, we use the free Pixlr tool to walk you through these steps:
- Modifying an image by adding text
- Setting colors
Philippe Polman
Philippe is a digital engagement specialist with extensive experience helping clients to create and manage deeper, more personal relationships with their target audiences. In previous roles, Philippe has designed and executed international communications programs focused on internal communications, UX, brand management, media engagement (traditional and digital), investor relations, and corporate positioning. More recently, he has founded his own aviation consultancy business, which combines both his passion and experience for the aerospace industry.
By the end of this topic, you should be able to:
- Understand the principles and best practices underpinning graphic design
- Appraise the design of consistent, brand-approved graphics that supports a business goal
