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When it comes to subscriber lists, you’ve got email users who have signed up to receive your marketing emails. These are different buckets, really, in terms of your subscriber list.
Make sure you don’t rely on a single source for leads. Don’t just rely on your website visitors. Cast a broad net when you’re trying to create your list. Think about the variety of ways in which people connect with your content and, connect with your company. And, again, cast a broad net. Don’t just think about your website visitors. They’ll be an important way for you to get this list build up, but they won’t be the only way.
The online environment is rapidly changing. It is always evolving. Don’t just rely on this idea of rented space for lead generation. There’s going to be changing, moving quickly and platform evolution. It is something that’s always going to be happening.
And so think about all the variety of ways and channels that you can use to build your list, to generate your list, be it a mobile app, social media, the web, and even some old school technology may be part of this. Look at something like Snapchat or Twitter, they’re using effectively QR codes to enable a certain action with their app or their site. Think about the marketing mix as well as all the variety of ways in which we build our lists.
When adding to subscriber lists, there are six points to think about. And some of these are the kinds of things that are just so easy to forget about because we have a lot of things on our heads.
Eric Stoller is a Higher Education Strategic Communications Consultant and Blogger at Inside Higher Ed. With a background in student affairs, academic advising, wellness, technology, and communications, Eric educates clients and audiences on digital identity development. As a blogger, he generates conversations, answers questions, and provides insight about a variety of tech topics, including Social Media Strategies and Email Marketing.
By the end of this topic, you should be able to:
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ABOUT THIS DIGITAL MARKETING MODULE
The Email Marketing Strategy module will introduce the key concepts of email marketing and enable you to develop the knowledge and skills to build highly effective email campaigns. You will learn how to think like an email marketer and recognize that your subscriber list growth and quality is a key metric for the success of your campaign. Finally, you will recognize the role of various email delivery techniques as well as the importance of balancing frequency and volume of email sends.