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Spam is the receipt of unsolicited email communication and bulk communication. Essentially, it is mails that you don’t want to get and that you never asked to receive, but which people are sending to you. And so you don’t want your emails to go into the spam folder, or to go into the junk folder.
Let’s consider the legal requirements around spam.
It’s important to look at those legal requirements, as well as things that are recommended. But I would start with this list of six things to definitely include when you’re operationalizing and creating your email marketing strategy.Back to Top
Eric Stoller is a Higher Education Strategic Communications Consultant and Blogger at Inside Higher Ed. With a background in student affairs, academic advising, wellness, technology, and communications, Eric educates clients and audiences on digital identity development. As a blogger, he generates conversations, answers questions, and provides insight about a variety of tech topics, including Social Media Strategies and Email Marketing.
By the end of this topic, you should be able to:
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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ABOUT THIS DIGITAL MARKETING MODULE
The Email Marketing Strategy module will introduce the key concepts of email marketing and enable you to develop the knowledge and skills to build highly effective email campaigns. You will learn how to think like an email marketer and recognize that your subscriber list growth and quality is a key metric for the success of your campaign. Finally, you will recognize the role of various email delivery techniques as well as the importance of balancing frequency and volume of email sends.