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Your opt-in email is extremely important. The opt-in email is when an individual is given the option to receive bulk email in the form of a mailing list, newsletter, or advertising.
That’s the permission piece. That’s that option of choice, that’s me as a reader saying, “I want this content, I have opted in, and I’ve given you my permission to send me content information emails.”
Single opt-in emails have a number of benefits.
You may notice the theme throughout is that we’re talking about efficiency. Saving time, reducing waste, not collecting bad emails or making the process difficult for your reader, there’s a lot of themes that run through this. And again, pay attention to these things as you’re learning from this slide deck from this presentation. A few more elements of the opt-in email conversation.
Double opt-in emails have a number of benefits.
Remember I talked about opportunities to engage with new subscribers? Your double opt-in email can be a great place for you to engage with those new subscribers, and give them something that your regular readers may not necessarily see, which is a great thing for you to do to incentivize them to say, “Hey, I’m part of this community now,” and share it and let other people know that this list exists.Back to Top
Eric Stoller is a Higher Education Strategic Communications Consultant and Blogger at Inside Higher Ed. With a background in student affairs, academic advising, wellness, technology, and communications, Eric educates clients and audiences on digital identity development. As a blogger, he generates conversations, answers questions, and provides insight about a variety of tech topics, including Social Media Strategies and Email Marketing.
By the end of this topic, you should be able to:
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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ABOUT THIS DIGITAL MARKETING MODULE
The Email Marketing Strategy module will introduce the key concepts of email marketing and enable you to develop the knowledge and skills to build highly effective email campaigns. You will learn how to think like an email marketer and recognize that your subscriber list growth and quality is a key metric for the success of your campaign. Finally, you will recognize the role of various email delivery techniques as well as the importance of balancing frequency and volume of email sends.