Full Screen

Building Subscriber List

More Free Lessons in

Email Marketing View All →

Get cutting-edge digital marketing skills, know-how and strategy

This micro lesson is from one of our globally recognized digital marketing courses.

Start a FREE Course Preview Start a FREE Course Preview
Global Authority

The Global Authority

12 years delivering excellence

Members

245,000+ Members

Join a global community

Certification

Associate Certification

Globally recognised

Membership

Membership Included

Toolkits, content & more

Digital Marketing - Study Notes:

A key metric

List growth is a key metric, in terms of how you’re growing your list, and how it’s building and emerging. List growth measures this rate at which your target personas are opting in to email marketing. It involves the people that you want reading your content, actually opting in, and this is your list growth.

List growth is everything. List growth data can be used to build the sales and marketing funnel, and email opt-in can be captured both online and in person. It is one of those metrics that you’re going to look and you’re going to say, “Where are we at this week, where’s our list in terms of growth?” Because once again, if you have a list that is growing, and evolving, and gaining more and more readers, that’s going to be a list that is going to have a higher likelihood of being successful, rather than a list that just plateaus and stays there after the initial push.

Back to Top
Eric Stoller

Eric Stoller is a Higher Education Strategic Communications Consultant and Blogger at Inside Higher Ed. With a background in student affairs, academic advising, wellness, technology, and communications, Eric educates clients and audiences on digital identity development. As a blogger, he generates conversations, answers questions, and provides insight about a variety of tech topics, including Social Media Strategies and Email Marketing.

By the end of this topic, you should be able to:

  • Evaluate inbound and outbound email marketing techniques and how they are used in marketing campaigns
  • Critically reflect on practices for managing email data and building an email subscriber base
  • Critically appraise how to optimise email delivery and email open rates for marketing campaigns

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content in your final exam.

ABOUT THIS DIGITAL MARKETING MODULE

Email Marketing Strategy
Eric Stoller
Skills Expert

The Email Marketing Strategy module will introduce the key concepts of email marketing and enable you to develop the knowledge and skills to build highly effective email campaigns. You will learn how to think like an email marketer and recognize that your subscriber list growth and quality is a key metric for the success of your campaign. Finally, you will recognize the role of various email delivery techniques as well as the importance of balancing frequency and volume of email sends.