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Monitoring and measuring the results of your digital strategies can provide you with insights on:
The first step is mapping your marketing plan. What exactly is it that you are going to do? Once you have that map, you can add metrics to it, to help show how you’re doing on your journey. Then you can create composite metrics and determine the business impact of your plan. This data allows you to review and repeat what it is that you are doing. Do you need to refine your map? Do you need to add other metrics to the map? Are there some metrics that are not helpful that you could remove?
KPIs that can be used to measure the success of digital strategies can include (but are not limited to):
Know how to improve the effectiveness of your digital initiatives by gathering meaningful insights and adjusting your strategy in real time.
To achieve this, you will need to not only look at industry benchmarks, but at your own company data, such as increases or decreases in:
Kristin Shine is Founder and General Manager of Shine Healthcare and Science Consulting. She advises clients in the healthcare space on digital strategy development, business development, strategic communications, and commercial partnerships.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module probes the critical areas of digital leadership, digital strategy, and digital transformation. It is aimed at all marketers willing to establish personal leadership and shows how you can become a digital leader by learning from best practice. It covers topics on executive sponsorship, digital adoption, building effective digital teams and training, facilitating collaboration, and digital centers of excellence. It also covers processes for bringing a digital strategy into a mainstream market and how to manage a digital strategy to maturity. It concludes with topics focused on evaluating and reporting on a digital strategy, including metrics to track, stakeholder reporting, and establishing an executive digital footprint.