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Establishing Personal Leadership

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Digital Marketing - Study Notes:

Leading by example

To be an effective digital leader, you need to lead by example. Leading by example is about knowing what best practice is, putting it into practice at your own organization, and then learning from that, so you’re able to innovate faster and leapfrog ahead.

You can lead by example by:

  • Creating a complete social footprint
  • Creating (not just sharing) relevant content
  • Connecting with industry and client executives
  • Trying out new tactics
  • Sharing best practices

The benefits of leading by example

The benefits of leading by example are:

  • Becoming a thought-leader that people listen to
  • Participating in all the relevant conversations (groups, forums, discussions)
  • Following your customers’, partners’, and competitors’ activity in real time
  • Gathering valuable insights
  • Leveraging your network to source top talent
  • Creating your own case study for your team to follow

Building an executive profile

When leading by example, it’s important to establish an executive profile and presence on all relevant social media platforms. This involves:

  • Creating a fully-optimized profile
  • Building your network
  • Sharing relevant, curated content across platforms
  • Publishing self-written content
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Kristin Shine

Kristin Shine is Founder and General Manager of Shine Healthcare and Science Consulting. She advises clients in the healthcare space on digital strategy development, business development, strategic communications, and commercial partnerships.

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content in your final exam.


    Digital Leadership
    Kristin Shine
    Skills Expert

    This module probes the critical areas of digital leadership, digital strategy, and digital transformation. It is aimed at all marketers willing to establish personal leadership and shows how you can become a digital leader by learning from best practice. It covers topics on executive sponsorship, digital adoption, building effective digital teams and training, facilitating collaboration, and digital centers of excellence. It also covers processes for bringing a digital strategy into a mainstream market and how to manage a digital strategy to maturity. It concludes with topics focused on evaluating and reporting on a digital strategy, including metrics to track, stakeholder reporting, and establishing an executive digital footprint.