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Digital Strategy Elements

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Digital Marketing - Study Notes:

Digital strategy blueprint

When it comes to your digital strategy blueprint, what elements are going to lead the development of your program and ensure it stays on track? These elements should include:

  • Objectives. Why are you doing this? Why is it important for this business?
  • Strategy of execution. How are you going to do this?
  • Dedicated resources. What kind of dedicated resources will you have at hand to keep things moving forward?
  • Clear internal communications. It’s important to have clear internal communications in order to get buy-in from people in terms of what you’re doing, why you’re doing it, and how it can help them achieve their own objectives.
  • Continuous learning and training. Continuous learning and training must be in your digital strategy blueprint in order for it to be successful.
  • Accountability and reporting. Who is accountable? Who are they reporting to? And what are the metrics that they’re reporting on?
  • Continuous optimization. How can you take those reports and use them as a way to get better, improve, and get insights into things that are working well and things that aren’t working so well?
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Kristin Shine

Kristin Shine is Founder and General Manager of Shine Healthcare and Science Consulting. She advises clients in the healthcare space on digital strategy development, business development, strategic communications, and commercial partnerships.

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

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    Digital Leadership
    Kristin Shine
    Skills Expert

    This module probes the critical areas of digital leadership, digital strategy, and digital transformation. It is aimed at all marketers willing to establish personal leadership and shows how you can become a digital leader by learning from best practice. It covers topics on executive sponsorship, digital adoption, building effective digital teams and training, facilitating collaboration, and digital centers of excellence. It also covers processes for bringing a digital strategy into a mainstream market and how to manage a digital strategy to maturity. It concludes with topics focused on evaluating and reporting on a digital strategy, including metrics to track, stakeholder reporting, and establishing an executive digital footprint.