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Artificial intelligence (AI) is the theory and development of computer systems able to perform tasks normally requiring human intelligence such as individual perception, speech recognition, decision-making, translation between languages. It’s the cognitive processes that machines can use as a way to make key decisions based on key real-time inputs that are being had.
A very simple basic example is that of HSBC implementing voice and speech recognition into the internet telephone banking core services. It enables people to actually just have a voice recognition to be able to access their balances. This is a great, interesting way of using artificial intelligence. However, artificial intelligence can be used across a multitude of different facets, from core everyday things like telephone banking all the way through to putting robots on Mars.
What are some of the catalysts for growth when thinking about artificial intelligence?
Common applications include finance, hospitals and medicine, customer services, transport, and telecommunications. Associated technologies include computer vision, machine learning, natural language processing, robotics, and speech recognition. Reflect on this and do a little bit more research about how AI can actually influence your world and what basically it’s doing. You can reflect on how AI is kind of coming into your work, basically.
But with AI you just start to kind of have these reflections of The Terminator, and Arnold Schwarzenegger and I, Robot, the Will Smith movie, and so on. So there are some real social concerns that you have to think about with the implementation of AI and how it then starts to get implemented into everyday life here.
Certainly, these are some things that are top of people’s minds, especially when you start to marry up things like privacy data and when machine learning starts to take over and make cognitive decisions on its own back. We need to be kind of conscious about some of the implications of that.
What does AI allow us to do? And what are the implications?
This is the hypothesis that the invention of artificial superintelligence will abruptly trigger a runaway technology growth, which will result in unfathomable changes to human civilization.
This goes back to the Big Brother approach, The Terminator approach, the I, Robot approach. This fundamentally shifts the way that humans operate and live. The way that the economic model works, the way that we have employability, humanity, jobs, all of those kinds of key things will fundamentally change.
And this is a little bit of a trigger point in our time, to think about not only the advantages but how we overcome some of the significant disadvantages to the way these technologies will shift the way that we operate. And more so, that we don’t leave people behind, this inequality factor is going to become very important for the future. So being cognizant about that and thinking about that is going to be really important.Back to Top
Ritchie Mehta has had an eight-year corporate career with a number of leading organizations such as HSBC, RBS, and Direct Line Group. He then went on setting up a number of businesses.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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ABOUT THIS DIGITAL MARKETING MODULE
This module dives deep into data and analytics – two critical facets of digital marketing and digital strategy. It begins with topics on data cleansing and preparation, the different types of data, the differences between data, information, and knowledge, and data management systems. It covers best practices on collecting and processing data, big data, machine learning, open and private data, data uploads, and data storage. The module concludes with topics on data-driven decision making, artificial intelligence, data visualization and reporting, and the key topic of data protection.