Digital Marketing - Study Notes:
Benefits
So what are the benefits of real text, with regards to images?
Images should never carry the meaning of the email message. Instead, they should act to support it because there is always a chance that the images will not display to your recipients. This is something that can be solved using the ‘real text’. Real text is text that is readable when images have been turned off by an email client.
Real text is beneficial because it can be seen even when images don’t display.
Also, emails load faster when it’s just text. And that means customers are less frustrated customers. Not that customers will be frustrated if messages have images that don’t load, but if you use real text, people have a chance to just look at your content, regardless of whether or not an image loads. You want to make the user experience, the reader experience, the subscriber experience easy and tailor-made and personalized.
Back to TopEric Stoller
Eric Stoller is a Higher Education Strategic Communications Consultant and Blogger at Inside Higher Ed. With a background in student affairs, academic advising, wellness, technology, and communications, Eric educates clients and audiences on digital identity development. As a blogger, he generates conversations, answers questions, and provides insight about a variety of tech topics, including Social Media Strategies and Email Marketing.
By the end of this topic, you should be able to:
- Evaluate the role of email marketing in demand generation and lead conversions
- Evaluate marketing emails designs and their effectiveness
- Appraise the performance of email marketing campaigns
