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When testing emails, you can examine different metrics.
How do you track, how you measure? How you use those measurements and metrics to iterate and build and evolve your email marketing strategy really says a lot about the work you’re going to be doing when you’re using email for marketing.
Spam testing is so important. Your email service providers will help you out with this. Sometimes the rules may change on you. So you’re going to be sending, creating, testing, and sending again. It’s going to be this whole process that’s a cycle where you’re going to be creating content, sending it out, testing it, seeing if it goes in spam folders.
What worked in the past may or may not work in the future. And it’s important to understand that. And it’s important to just be okay with that because spam filters are just trying to help make everybody’s experience with email better. And it’s your job to test, send, create and just keep going through that cycle.Back to Top
Eric Stoller is a Higher Education Strategic Communications Consultant and Blogger at Inside Higher Ed. With a background in student affairs, academic advising, wellness, technology, and communications, Eric educates clients and audiences on digital identity development. As a blogger, he generates conversations, answers questions, and provides insight about a variety of tech topics, including Social Media Strategies and Email Marketing.
By the end of this topic, you should be able to:
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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ABOUT THIS DIGITAL MARKETING MODULE
Communication expert Eric Stoller will help you to identify the attributes and features of an effective marketing email. You will recognize the importance of professional email design to retain brand reputation and subscribers, and will understand that testing is the basis of every successful email marketing campaign. Eric will then introduce the key metrics and statistics within email reporting, and will help you to identify methods for optimizing the performance of your campaign.