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There are so many kinds of email templates out there. They can be text-only, and they can also be HTML and text.
It depends on your newsletter, it depends on your email, and it depends on what you’re trying to do. If you look at big brands and you look at companies that have very graphical branding, they’re going to use a lot of HTML and text because it makes sense for them. If you’re doing something that’s a bit stripped-down that you want to feel more like a personalized email and less of a commercial or an ad, then you might do text-only. Of course, the benefits of text-only is that it’s a bit thinner in terms of the broadband that it takes, and again, if you personalize it, it can look like an email sent from a friend or a colleague.
For example, a lot of times politicians will send a text-only email, and it looks like it came from someone that you know, when it’s actually a politician saying, “Hey, would you like to donate some money to us? Here’s our call to action.” This is as opposed to the glitzier, branded, more graphically intense HTML/text offering.
What are the benefits for your email templates?
Custom, bespoke and tailored are all words that make things much more personalized.
What are some things to think about regarding email templates?
Eric Stoller is a Higher Education Strategic Communications Consultant and Blogger at Inside Higher Ed. With a background in student affairs, academic advising, wellness, technology, and communications, Eric educates clients and audiences on digital identity development. As a blogger, he generates conversations, answers questions, and provides insight about a variety of tech topics, including Social Media Strategies and Email Marketing.
By the end of this topic, you should be able to:
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ABOUT THIS DIGITAL MARKETING MODULE
Communication expert Eric Stoller will help you to identify the attributes and features of an effective marketing email. You will recognize the importance of professional email design to retain brand reputation and subscribers, and will understand that testing is the basis of every successful email marketing campaign. Eric will then introduce the key metrics and statistics within email reporting, and will help you to identify methods for optimizing the performance of your campaign.