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What are some of the attributes of effective subject lines?
It’s important to use explicit, actionable language. Don’t be vague. Keep it clear. What do you want people to do? Ideally, open it up, take a read through, maybe click on some links, share some stories, share some content. Inform them, catch their eye, give them a hook.
Actively avoid those spam trigger words that we talked about in the previous module. We didn’t mention words specifically, but you can use your common sense to know which words might be the words to avoid. Because clearly, you don’t want to trigger those spam junk filters. The filters will say, “Nope, your message isn’t getting through. You’re hitting a wall.”Back to Top
Eric Stoller is a Higher Education Strategic Communications Consultant and Blogger at Inside Higher Ed. With a background in student affairs, academic advising, wellness, technology, and communications, Eric educates clients and audiences on digital identity development. As a blogger, he generates conversations, answers questions, and provides insight about a variety of tech topics, including Social Media Strategies and Email Marketing.
By the end of this topic, you should be able to:
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ABOUT THIS DIGITAL MARKETING MODULE
Communication expert Eric Stoller will help you to identify the attributes and features of an effective marketing email. You will recognize the importance of professional email design to retain brand reputation and subscribers, and will understand that testing is the basis of every successful email marketing campaign. Eric will then introduce the key metrics and statistics within email reporting, and will help you to identify methods for optimizing the performance of your campaign.