How to Kickstart Your Social Media Marketing Career

Careers Social Media

Are you a digital marketing graduate looking for a new specialization? Or a mid-career professional looking to spice things up a little?

If you love social media, the good news is that there are plenty of jobs out there. There are even six-figure managerial positions available for those who are more experienced and can grow (and show) their business and leadership skills.

But beyond your pure love of social engagement, how do you move forward with a career in social media? We'll share a few tips here that will help you get noticed and gain the competitive edge you'll need.

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How to Make Videos Without Hiring a Professional

Content Marketing Digital Marketing

Videos are a powerful promotional tool that all businesses need to be using to stay competitive. Many consumers prefer to get information through video rather than text. 

Customers are continually dealing with information overload, and while they might be able to click past a new piece of written content, video is more likely to make them stop and watch - increasing dwell time on your website. Often they are hoping to see if they can gather new information quickly and in an interesting, creative way.

If you're not using video marketing, it’s time to learn why it’s so important to the growth and success of your business. 

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How to Effectively Manage Multiple Social Media Accounts

Digital Marketing Social Media

It's no secret among social media experts that jumping between different tools and accounts can be draining.

Despite the monumental amount of exertion it requires at times, managing multiple accounts on different social networks might be necessary and a boon for your business. It's all about how you consolidate your efforts. 

Find out how to boost sales by effectively manage multiple social media accounts.

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How to Break into the Digital Industry in the U.S.

Careers Digital Marketing

Are you someone who is already midway into your career but looking for a change? How about a recent graduate looking for a way into the digital industry?

Today there are plenty of opportunities in the United States, with over 171,000 digital marketing jobs being advertised every year. 

Read on for an in-depth outline of how you can boost your chances of pursuing an exciting career in the digital industry in America. 

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3 Examples of Successful Pinterest Campaigns

Campaign Digital Marketing Social Media

Are you someone who is interested in using Pinterest more but you're just not quite sure how? Well, you're not alone.

Many of us think of Pinterest as a place for just fashion, décor, and DIY crafts. And if we don't use it ourselves, it's probably not even on our radar for business.

So, what's all the fuss about? Let's take a good look at 3 examples of successful Pinterest advertising campaigns. 

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