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Email Marketing Strategy

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Digital Marketing - Study Notes:

A key metric

List growth is a key metric, in terms of how you’re growing your list, and how it’s building and emerging. List growth measures this rate at which your target personas are opting in to email marketing. It involves the people that you want reading your content, actually opting in, and this is your list growth.

List growth is everything. List growth data can be used to build the sales and marketing funnel, and email opt-in can be captured both online and in person. It is one of those metrics that you’re going to look and you’re going to say, “Where are we at this week, where’s our list in terms of growth?” Because once again, if you have a list that is growing, and evolving, and gaining more and more readers, that’s going to be a list that is going to have a higher likelihood of being successful, rather than a list that just plateaus and stays there after the initial push.

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Eric Stoller

Eric Stoller is a Higher Education Strategic Communications Consultant and Blogger at Inside Higher Ed. With a background in student affairs, academic advising, wellness, technology, and communications, Eric educates clients and audiences on digital identity development. As a blogger, he generates conversations, answers questions, and provides insight about a variety of tech topics, including Social Media Strategies and Email Marketing.

Eric Stoller

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

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ABOUT THIS DIGITAL MARKETING MODULE

Email Marketing Strategy
Eric Stoller Eric Stoller
Skills Expert

The Email Marketing Strategy module will introduce the key concepts of email marketing and enable you to develop the knowledge and skills to build highly effective email campaigns. You will learn how to think like an email marketer and recognize that your subscriber list growth and quality is a key metric for the success of your campaign. Finally, you will recognize the role of various email delivery techniques as well as the importance of balancing frequency and volume of email sends.

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