Digital Marketing - Study Notes:
Definition
A bounced email is an email that is returned to the sender because it cannot be delivered. And these are emails that bounce back for a variety of reasons. As a personal individual emailer, we’ve all received these kinds of messages where you send a message and it comes back. Maybe the email address no longer exists or it’s no longer valid, or you missed a keystroke, or there’s an attachment issue. But in any case, the email bounces back, and that’s called a bounced email.
Back to TopEric Stoller
Eric Stoller is a Higher Education Strategic Communications Consultant and Blogger at Inside Higher Ed. With a background in student affairs, academic advising, wellness, technology, and communications, Eric educates clients and audiences on digital identity development. As a blogger, he generates conversations, answers questions, and provides insight about a variety of tech topics, including Social Media Strategies and Email Marketing.
By the end of this topic, you should be able to:
- Evaluate inbound and outbound email marketing techniques and how they are used in marketing campaigns
- Critically reflect on practices for managing email data and building an email subscriber base
- Critically appraise how to optimise email delivery and email open rates for marketing campaigns
