Digital Marketing - Study Notes:
Leading by example
To be an effective digital leader, you need to lead by example. Leading by example is about knowing what best practice is, putting it into practice at your own organization, and then learning from that, so you’re able to innovate faster and leapfrog ahead.
You can lead by example by:
- Creating a complete social footprint
- Creating (not just sharing) relevant content
- Connecting with industry and client executives
- Trying out new tactics
- Sharing best practices
The benefits of leading by example
The benefits of leading by example are:
- Becoming a thought-leader that people listen to
- Participating in all the relevant conversations (groups, forums, discussions)
- Following your customers’, partners’, and competitors’ activity in real time
- Gathering valuable insights
- Leveraging your network to source top talent
- Creating your own case study for your team to follow
Building an executive profile
When leading by example, it’s important to establish an executive profile and presence on all relevant social media platforms. This involves:
- Creating a fully-optimized profile
- Building your network
- Sharing relevant, curated content across platforms
- Publishing self-written content
Kristin Shine
Kristin Shine is Founder and General Manager of Shine Healthcare and Science Consulting. She advises clients in the healthcare space on digital strategy development, business development, strategic communications, and commercial partnerships.
