Digital Marketing - Study Notes:
Digital strategy blueprint
When it comes to your digital strategy blueprint, what elements are going to lead the development of your program and ensure it stays on track? These elements should include:
- Objectives. Why are you doing this? Why is it important for this business?
- Strategy of execution. How are you going to do this?
- Dedicated resources. What kind of dedicated resources will you have at hand to keep things moving forward?
- Clear internal communications. It’s important to have clear internal communications in order to get buy-in from people in terms of what you’re doing, why you’re doing it, and how it can help them achieve their own objectives.
- Continuous learning and training. Continuous learning and training must be in your digital strategy blueprint in order for it to be successful.
- Accountability and reporting. Who is accountable? Who are they reporting to? And what are the metrics that they’re reporting on?
- Continuous optimization. How can you take those reports and use them as a way to get better, improve, and get insights into things that are working well and things that aren’t working so well?
Kristin Shine
Kristin Shine is Founder and General Manager of Shine Healthcare and Science Consulting. She advises clients in the healthcare space on digital strategy development, business development, strategic communications, and commercial partnerships.
