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There are some critical things that you have to do in order to secure internal support for your programs, from either your fellow marketers or from other people within the company. You need to help people understand each of the following:
Employee advocacy is the promotion of an organization by its staff members. An employee advocate is someone who:
Employee advocacy is critical to a global digital transformation, as it can provide customers with real and meaningful interactions with employees. Furthermore, a digital transformation is far more likely to be successful if employees are on board and have a personal interest in promoting the use and benefits of a digital transformation.
Let’s take a closer look at some of the elements of digital transformation, and how you can embed them into the fabric of your company:
Kristin Shine is Founder and General Manager of Shine Healthcare and Science Consulting. She advises clients in the healthcare space on digital strategy development, business development, strategic communications, and commercial partnerships.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module probes the critical areas of digital leadership, digital strategy, and digital transformation. It is aimed at all marketers willing to establish personal leadership and shows how you can become a digital leader by learning from best practice. It covers topics on executive sponsorship, digital adoption, building effective digital teams and training, facilitating collaboration, and digital centers of excellence. It also covers processes for bringing a digital strategy into a mainstream market and how to manage a digital strategy to maturity. It concludes with topics focused on evaluating and reporting on a digital strategy, including metrics to track, stakeholder reporting, and establishing an executive digital footprint.
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